Marketing Week pinches columnist Mark Ritson from Marketing – maybe there’s life in the old dog yet

Not the ever-youthful Mr Ritson of course but Marketing Week, the Centaur-owned weekly marketing magazine that looked on its uppers just a few months ago.

Ritson first came to prominence as a columnist on rival Haymarket’s Marketing when he was a junior academic at the London Business School.

He has since gone on to far greater things, including apparently as an in-house ‘professor’ for luxury goods maker LVMH.

Does this mean he produces learned tomes about suitcases?

One doesn’t imagine that Ritson comes cheap so maybe Marketing Week can detect a future for itself as a magazine, as opposed to online?

Ritson is to occupy the inside back page of the magazine, for years the home of columnist Iain Murray, cartoonist Gray Jolliffe and Murray’s musings on the state of the world from the perspective of The Green Man in Southgate.

Anyway it’s an interesting initiative by Centaur. But does this mean that Haymarket is losing faith in Marketing?

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.