Even Aleksandr the meerkat forgets his script now and again – but is he in danger of outstaying his welcome?

Yet another comparethemarket.com ad featuring Aleksandr the meerkate has emerged (he must be the saviour of the UK commercials business) but rather than showing that, here’s a collection of Aleksandr’s alleged bloopers (see full story).

But Aleksandr is becoming a bit of a Marmite option; millions of fans but a growing number of people who can’t stand the furry so and so.

And doesn’t he remind you a bit of new Indy owner Alexander Lebedev?

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.