And we all thought car advertisers had gone respectable..

There’s a school of thought that reckons companies that were recently in the mire will revert to their bad old ways as soon as the financial crisis-induced recession recedes in the memory.

And bankers, to take one rather prominent group, already seem to be reverting to their evil ways – dishing out huge bonuses, devising bewildering ‘investment’ products and hiding liabilities from their balance sheets.

US carmakers have had their share of problems too of course, with General Motors and Chrysler needing to be bailed out by the US taxpayer. The future looked to be one of smaller, greener cars like the ones driven in Europe.

Not the Dodge Charger though. And this Super Bowl commercial puts the case for testosterone-packed auto irresponsibility rather well:

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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