By Angie Dean on May 19, 2011
Well Yum Brands, owner of KFC, hopes so anyway. The ever-alert Brand Channel has spotted this ad by DraftFCB promoting KFC with a generous slurp of what looks like Baileys Irish Cream liqueur designed to give “a taste of Ireland.” China is a huge market for Yum (it’s currently trying to buy the Little Sheep [...]
Posted in Agencies, Clients, Creative, News | Tagged baileys irish cream, China, draftfcb, japan, kfc, taste of ireland, yum brands
By Angie Dean on May 4, 2011
DraftFCB in Chicago is having a worrying time at the moment, it’s still waiting to hear if SC Johnson is going to shift its $1bn account following the departure of account baron Mark Modesto and now Taco Bell franchisees are queueing up to say the agency’s advertising is rubbish. The Taco Bell franchise board isn’t [...]
Posted in Agencies, Clients, News | Tagged crispin porter bogusky, draftfcb, franchisees, Interpublic, Mark Modesto, sc johnson, taco bell, yum brands
By Stephen Foster on May 2, 2011
To be honest it stretches credulity a little bit – would a huge family party be happy to tuck into KFC with not a home-made egg sandwich in sight? And no booze? Well full marks to Bartle Bogle Hegarty for trying anyway. The take-out food market is interesting, the US Yum Brands, which owns KFC [...]
Posted in Agencies, Clients, Creative, News | Tagged bartle bogle hegarty, kfc, McDonalds, starbucks, taco bell, yum brands
By Angie Dean on January 14, 2011
In the West we can’t get enough of Asian peasant food (noodles, sushi even) while in the Far East and, increasingly, other areas of Asia and Africa it’s fried chicken, pizza and burgers that these supposedly healthy eaters want to buy. That seems to be the message from Yum Brands anyway whose quick service retaurants [...]
Posted in Clients, Finance, News | Tagged a&w, China, India, indonesia, kfc, leon, malaysia, McDonalds, pizza hut, taco bell, wing street, yum brands
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