By Stuart Smith on May 23, 2012
Yellow Pages owner Yell has just changed its name to hibu, to the corporate fanfare of a £1.4bn annual loss. If you want to draw attention to the fact that you are a loser, this is the way to do it in style. Don’t just disappoint your shareholders, really get their hackles up by spending [...]
Posted in Clients, Creative, Finance, News | Tagged branding, digitally-enabled housewives, google, hibu, landor, makeover, Mike Pocock, nonsense names, print platform, private eye, rebrand, shareholders, sid and doris bonkers, telephone directories, WPP, yahoo, yell, yellow pages, £1.4bn annual loss
By Stephen Foster on February 7, 2011
Yellow Pages is now Yell (gone digital naturally) and it’s taken the brave step of remaking one its classic old commercials, from Abbott Mead Vickers in 1983. Remakes are always a danger of course, although they happen more in films or telly series than commercials. The new ad is by Rapier, which was brave to [...]
Posted in Agencies, Clients, Creative, News | Tagged abbott mead vickers, amv, David Abbott, Day V Lately, JR Hartley, rapier, yell, yellow pages
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