By Stephen Foster on May 24, 2012
Kraft shareholders have agreed to buy the name Mondelez for the about-to-be spun off snacks business, incorporating the likes of Cadbury and Oreos among other brands. Here’s the logo (home-produced like the name?), complete with fiddly bits around the edges, ‘accents’ apparently. Looks like a bit of desperate tarting up to me, but there you [...]
Posted in Agencies, Creative, Finance, News | Tagged cadbury, desperate prettification, hibu, Kraft, landor, mondelez, new logos, new name, oreos, shareholders, snacks business, yell
By Stephen Foster on May 23, 2012
Why not? Apparently Mondelez (Kraft’s name for its new spun-off snacks company) sounds like the Russian word for oral sex. Which should trigger a few ideas from the fertile minds of creatives working on the notorious Cadbury’s Flake account. Kraft shareholders are voting on the already widely-derided name today, just as Yell’s will be doing [...]
Posted in Clients, Creative, News | Tagged cadbury's flake, hibu, Irene Rosenfeld, Kraft, mondelez, oral sex, russia, shacks company, shareholder vote, Stuart Smith, yell
By Stuart Smith on May 23, 2012
Yellow Pages owner Yell has just changed its name to hibu, to the corporate fanfare of a £1.4bn annual loss. If you want to draw attention to the fact that you are a loser, this is the way to do it in style. Don’t just disappoint your shareholders, really get their hackles up by spending [...]
Posted in Clients, Creative, Finance, News | Tagged branding, digitally-enabled housewives, google, hibu, landor, makeover, Mike Pocock, nonsense names, print platform, private eye, rebrand, shareholders, sid and doris bonkers, telephone directories, WPP, yahoo, yell, yellow pages, £1.4bn annual loss
By Stephen Foster on February 7, 2011
Yellow Pages is now Yell (gone digital naturally) and it’s taken the brave step of remaking one its classic old commercials, from Abbott Mead Vickers in 1983. Remakes are always a danger of course, although they happen more in films or telly series than commercials. The new ad is by Rapier, which was brave to [...]
Posted in Agencies, Clients, Creative, News | Tagged abbott mead vickers, amv, David Abbott, Day V Lately, JR Hartley, rapier, yell, yellow pages
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