Browse: Home / write the future
By Stephen Foster on May 21, 2012
W+K Amsterdam scored mightily for Nike (and itself) with 2010′s ‘Write the Future’ World Cup epic for Nike (including the Cannes Film Grand Prix) and Now W+K London steps up to the penalty spot, hoping to find the corner of the net just as Didier Drogba did for Chelsea with the winning penalty in the [...]
Posted in Agencies, Clients, Creative, News | Tagged amsterdam, cannes film grand prix, champion's league final, chelsea, Didier Drogba, engllish players, eton wall game, euro 2012, LeBron James, my time is now, nike, online content, tunnels, wieden+kennedy london, write the future, youtube hits
By Stephen Foster on May 10, 2012
And we shouldn’t ignore digital giant AKQA either, which shares Nike creative duties with Wieden+Kennedy. A few weeks ago we suggested that Adidas, a tier one World Cup sponsor, was looking for an agency “to kill Nike,” which regularly disrupts Adidas’s expensive relationship with both the World Cup and the Olympics through its artful deployment [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged 1984, adidas, akqa, Andre Laurentino, apple, bartle bogle hegarty, brazil, chiat day, ddb, ggt, Jay Chiat, Lee Clow, media arts lab, mother, nike, olympics, omnicom, sid lee, simons palmer, tbwa london, tbwa worldwide, tier one sponsor, w+k amsterdam, wieden+kennedy, world cup, write the future
By Stephen Foster on February 10, 2012
‘Shoeless’ Joe Jackson was the baseball star who was banned for life following the famous ‘Black Sox’ scandal when members of the Chicago White Sox baseball team were convicted of fixing the 1919 World Series. Now some more contemporary sporting legends are in danger of losing their own footwear as the eternal battle between sportswear [...]
Posted in Clients, Media, News | Tagged adidas, ambush marketing, athletes, chicago white sox, contracts, David Beckham, Euro finals, Fabio Capello, nike, olympics 2012, Shoeless Joe Jackson, sports shoes, Stuart Pearce, Wayne Rooney, world cup, write the future
By Staff on February 2, 2012
The Gunn Report has finished its computations of the highest-scoring agencies, networks, countries etc on the worldwide awards circuit in 2011. Wieden+Kennedy Amsterdam is the best performing agency for the first time and BBDO the best performing network for the umpteenth. W+K Amsterdam’s ‘Write the future’ for Nike was the top scoring commercial, the US [...]
Posted in Agencies, Clients, Creative, News | Tagged Alejandro Gonzales Inarritu, awards, bbdo, concert hall dortmund, Eric Quennoy, gunn report, Mark Bernath, Mark Tutssel, nike, radical.media, samsonite, us top country, wieden+kennedy amsterdam, write the future
By Staff on January 10, 2012
Tham Khai Meng, worldwide CCO of Ogilvy & Mather, will head up both the Film and Press juries at the 2012 Cannes Lions International Festival of Creativity, taking place in Cannes from June 17-23. A graduate of London’s Royal College of Art, Meng began his career at Leo Burnett in London then Chicago before moving [...]
Posted in Agencies, Clients, Creative, News | Tagged batey ads, cannes lions international festival of creativity, film and press jury chairman, grand prix, june 2012, jwt shanghai samsonite, leo burnett, nike, ogilvy & mather, singapore airlines, Tham Kai Meng, write the future
By Staff on May 8, 2011
The New York Festivals International Ad Awards has concluded its deliberations and awarded Best Idea to Wieden+Kennedy Amsterdam for its ‘write the future’ Nike campaign for last year’s World Cup, advertiser of the year to the aforementioned Nike, network of the year to BBDO and agency of the year to Leo Burnett Sydney. All the [...]
Posted in Agencies, Clients, Creative, News | Tagged bbdo, best idea, leo burnett sydney, new tork festivals international advertising awards, nike, Ronaldo, Wayne Rooney, wieden+kennedy amsterdam, write the future
Recent Comments