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	<title>More About Advertising &#187; WPP</title>
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	<link>http://www.moreaboutadvertising.com</link>
	<description>The alternative voice of advertising, marketing and media</description>
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		<title>Blow for WPP as Joule head Michael Collins quits for indie mobile rival Adelphic</title>
		<link>http://www.moreaboutadvertising.com/2013/05/blow-for-wpp-as-joule-head-michael-collins-quits-for-indie-mobile-rival-adelphic/</link>
		<comments>http://www.moreaboutadvertising.com/2013/05/blow-for-wpp-as-joule-head-michael-collins-quits-for-indie-mobile-rival-adelphic/#comments</comments>
		<pubDate>Tue, 21 May 2013 05:36:20 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Agencies]]></category>
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		<category><![CDATA[Changfeng Wang]]></category>
		<category><![CDATA[Jennefer Lum]]></category>
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		<category><![CDATA[Michael Collins]]></category>
		<category><![CDATA[mobile advertising]]></category>
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		<category><![CDATA[WPP]]></category>
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		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=66212</guid>
		<description><![CDATA[WPP is looking for a new boss for its mobile marketing agency Joule following CEO Michael Collins&#8217; decision to join mobile ad start-up Adelphic. Collins (left) helped to start Joule in 2007. Before that he was US General Manager for Refresh Mobile, once part of T-Mobile, and a partner at e-business consultancy USWeb/CKS. COllins replaces [...]]]></description>
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		<title>WPP chuffed with Omnicom travails, BBH puts its hopes in Lafferty and BBC&#8217;s Today goes girl hunting</title>
		<link>http://www.moreaboutadvertising.com/2013/05/wpp/</link>
		<comments>http://www.moreaboutadvertising.com/2013/05/wpp/#comments</comments>
		<pubDate>Fri, 17 May 2013 20:10:59 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
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		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=66068</guid>
		<description><![CDATA[***A happy man tonight will be Sir Martin Sorrell, boss of WPP. He&#8217;s seen Omnicom slashing jobs at BBDO, after Interpublic&#8217;s McCann the world&#8217;s biggest agency network, following the loss of $300m Gillette to WPP&#8217;s Grey. More than that, he&#8217;ll see Omnicom boss John Wren&#8217;s reliance on his three big creative agency networks &#8211; BBDO, [...]]]></description>
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		<title>Scholl picks LBi for major website revamp</title>
		<link>http://www.moreaboutadvertising.com/2013/05/scholl-picks-lbi-for-major-website-revamp/</link>
		<comments>http://www.moreaboutadvertising.com/2013/05/scholl-picks-lbi-for-major-website-revamp/#comments</comments>
		<pubDate>Tue, 14 May 2013 10:28:05 +0000</pubDate>
		<dc:creator>Angie Dean</dc:creator>
				<category><![CDATA[Agencies]]></category>
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		<category><![CDATA[digitas]]></category>
		<category><![CDATA[lbi]]></category>
		<category><![CDATA[publicis groupe]]></category>
		<category><![CDATA[scholl]]></category>
		<category><![CDATA[website win]]></category>
		<category><![CDATA[WPP]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=65818</guid>
		<description><![CDATA[Digital agency LBi has won the assignment to revamp number one footcare company Scholl&#8217;s website. LBi, which won the business after a pitch, will start its website work in Italy. This will be supported by by social media activity and online PR to boost traffic to the website. Scholl global digital manager Ankita Sayal says: [...]]]></description>
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		<title>What is WPP up to with Gramercy Park? Not that one, its new &#8216;post-conceptualisation&#8217; ads studio?</title>
		<link>http://www.moreaboutadvertising.com/2013/05/what-is-wpp-up-to-with-gramercy-park-not-that-one-its-new-post-conceptualisation-studio/</link>
		<comments>http://www.moreaboutadvertising.com/2013/05/what-is-wpp-up-to-with-gramercy-park-not-that-one-its-new-post-conceptualisation-studio/#comments</comments>
		<pubDate>Fri, 10 May 2013 12:19:38 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
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		<category><![CDATA[gramercy park studios]]></category>
		<category><![CDATA[hogarth]]></category>
		<category><![CDATA[in-house commercials and online production]]></category>
		<category><![CDATA[new york apartment]]></category>
		<category><![CDATA[plush films]]></category>
		<category><![CDATA[Sir Martin Sorrell]]></category>
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		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=65609</guid>
		<description><![CDATA[WPP has a pricey apartment in a Gramercy Park, New York development, which has provided a few laughs for my colleague George Parker of Adscam fame over the years. Evidently George isn&#8217;t the only one with a sense of humour as it&#8217;s also the name (Gramercy Park Studios actually) of its new London-based &#8216;post-conceptualisation and [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>George Parker: you have to make the bastards pay!</title>
		<link>http://www.moreaboutadvertising.com/2013/05/george-parker-you-have-to-make-the-bastards-pay/</link>
		<comments>http://www.moreaboutadvertising.com/2013/05/george-parker-you-have-to-make-the-bastards-pay/#comments</comments>
		<pubDate>Tue, 07 May 2013 05:04:54 +0000</pubDate>
		<dc:creator>George Parker</dc:creator>
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		<category><![CDATA[american express]]></category>
		<category><![CDATA[big dumb holding companies]]></category>
		<category><![CDATA[confessions of a mad man]]></category>
		<category><![CDATA[general electric]]></category>
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		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=65239</guid>
		<description><![CDATA[There’s always been a perception in the business world that advertising agencies have an unlimited license to print money. Back in the glory days of the sixties and seventies, this was accepted, because most agencies, in collusion with the avaricious marketing directors of their respective clients, were all playing the same game. Let’s do lunch, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Mick Mahoney joins RKCR/Y&amp;R as creative boss</title>
		<link>http://www.moreaboutadvertising.com/2013/05/mick-mahoney-joins-rkcryr-as-creative-boss/</link>
		<comments>http://www.moreaboutadvertising.com/2013/05/mick-mahoney-joins-rkcryr-as-creative-boss/#comments</comments>
		<pubDate>Thu, 02 May 2013 09:50:49 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Agencies]]></category>
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		<category><![CDATA[Mark Roalfe]]></category>
		<category><![CDATA[Mick Mahoney]]></category>
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		<category><![CDATA[WPP]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=65054</guid>
		<description><![CDATA[RKCR/Y&#038;R in London has hired Mick Mahoney from Havas Worldwide (formerly Euro RSCG) as its new executive creative director. Mahoney (pictured centre) replaces Toby Talbot who left to return to New Zealand. Mahoney is an industry veteran, having worked at CDP, Lowe Howard-Spink (where he won a Grand Prix for Stella Artois), Simons Palmer and [...]]]></description>
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		<title>WPP&#8217;s Sorrell places his bets on new media &#8211; and it&#8217;s Google&#8217;s YouTube not Facebook or Twitter</title>
		<link>http://www.moreaboutadvertising.com/2013/04/wpps-sorrell-places-his-bets-on-new-media-and-its-googles-youtube-not-facebook-or-twitter/</link>
		<comments>http://www.moreaboutadvertising.com/2013/04/wpps-sorrell-places-his-bets-on-new-media-and-its-googles-youtube-not-facebook-or-twitter/#comments</comments>
		<pubDate>Mon, 29 Apr 2013 14:10:33 +0000</pubDate>
		<dc:creator>Stuart Smith</dc:creator>
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		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=64769</guid>
		<description><![CDATA[The most interesting thing about WPP Group&#8217;s first quarter financial results were not the numbers, but its chief executive&#8217;s obiter dicta. The numbers themselves were a curate&#8217;s egg. They beat the revenue forecast, bizarrely enough they delighted in Britain, but they disappointed in the United States. Which is just about the only part of the [...]]]></description>
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		<title>UK is the brightest spot in WPP results as advertising and media buying thrive, PR stutters</title>
		<link>http://www.moreaboutadvertising.com/2013/04/uk-is-the-brightest-spot-in-wpp-results-as-advertising-and-media-buying-thrive-pr-stutters/</link>
		<comments>http://www.moreaboutadvertising.com/2013/04/uk-is-the-brightest-spot-in-wpp-results-as-advertising-and-media-buying-thrive-pr-stutters/#comments</comments>
		<pubDate>Fri, 26 Apr 2013 07:45:58 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Agencies]]></category>
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		<category><![CDATA[Q1 2013 results]]></category>
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		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=64562</guid>
		<description><![CDATA[He&#8217;s a veritable babbling (or burbling) brook that Martin Sorrell. This morning he was on the airwaves again; promoting (or defending) WPP&#8217;s first quarter results and referring inter-alia to a world economy with a &#8216;corrugated&#8217; bottom, bumps here and there presumably. But at least he didn&#8217;t replicated last year&#8217;s howler when he said that paying [...]]]></description>
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		<title>The Chinese arrive in UK marcoms land as Blue Focus buys a fifth of quoted PR outfit Huntsworth</title>
		<link>http://www.moreaboutadvertising.com/2013/04/the-chinese-arrive-in-uk-marcoms-lands-as-blue-focus-buys-a-fifth-of-quoted-pr-outfit-huntsworth/</link>
		<comments>http://www.moreaboutadvertising.com/2013/04/the-chinese-arrive-in-uk-marcoms-lands-as-blue-focus-buys-a-fifth-of-quoted-pr-outfit-huntsworth/#comments</comments>
		<pubDate>Fri, 26 Apr 2013 07:15:09 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
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		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=64551</guid>
		<description><![CDATA[First up Huntsworth boss Lord Chadlington (Peter Gummer as was) says he wanted to buy leading Chinese PR firm Blue Focus. But now BF, led by Oscar Zhao (left), has, in effect, turned the tables by buying 19.8 per cent of Chadlington&#8217;s firm for £36.5m, valuing it at a lofty £180m. This deal has a [...]]]></description>
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		<title>Will 2013 go down as the most boring year in the history of advertising &#8211; ever?</title>
		<link>http://www.moreaboutadvertising.com/2013/04/will-2013-go-down-as-the-most-boring-year-in-the-history-of-advertising-ever/</link>
		<comments>http://www.moreaboutadvertising.com/2013/04/will-2013-go-down-as-the-most-boring-year-in-the-history-of-advertising-ever/#comments</comments>
		<pubDate>Wed, 24 Apr 2013 16:18:15 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
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		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=64444</guid>
		<description><![CDATA[Do you remember those cheesy old compilation records? &#8220;The best tracks from a boy band you&#8217;ll never hear from again &#8211; ever&#8221;? Well 2013 in adland may defy even the wit of music biz copywriters if it carries on like this. Can you think of a really good ad, a real show-stopper? God knows what [...]]]></description>
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