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Ogilvy Paris flattens population of Rouen in 'worst breath in the world' flash mob epic for Tic Tac

Ogilvy Paris flattens population of Rouen in ‘worst breath in the world’ flash mob epic for Tic Tac

By Stephen Foster on April 13, 2012

Ferrero Rocher is hardly known for pushing the boundaries of creativity (Ambassador’s Party anyone?). But in this epic from Ogilvy Paris for Tic Tac it marshals what seems like most of the population of Rouen (and 60 of its own employees in the city) for what might be the most ambitious ‘flash mob’ one-take commercial [...]

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