By Stephen Foster on September 20, 2011
Carling has had its famous campaigns in the past – most notably ‘I bet he drinks Carling Black Label’ from WCRS – but a common feature has been its positioning as a cheap guzzle for the lads. But owner Molson Coors recently switched the business from Beattie McGuinness Bungay (who had essayed a spin on [...]
Posted in Agencies, Clients, Creative, News | Tagged Alice Gold, beattie mcguinness bungay, Bill Fury, carling, carling black label, chime, guinness, journey to refreshment, lads ads, meerkats, molson coors, rugby world cup, vccp, Walter Stern, wcrs, wondrous place
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