By Paul Simons on February 11, 2013
An issue a lot of advertising people confront today is that of monetising experience and expertise. If we have a heart problem and need surgery our instinct is to opt for the best man in the land and pay him whatever he asks for. Not so in the advertising world. I trot out the following [...]
Posted in Agencies, Analysis, Clients, Creative, Finance, News | Tagged avis, Bill Bernbach, consultants, Dave Trott, gold greenlees trott, london doclkands, Mike Greenlees, paying for ideas, pitches, reassuring expensive, stella artois, we try harder
By Stuart Smith on August 28, 2012
Remember when Sir Richard Branson stole the national flag for his own airline after British Airways said it didn’t want it any more? Well, there’s a similar golden opportunity beckoning for any cheeky entrepreneur working in the car hire sector. After 50 years, Avis has decided to discard one of the most famous taglines in [...]
Posted in Agencies, Clients, Creative, News | Tagged avis, Bill Bernbach, ddb, Jeannine Haas, leo burnett, Paula Green, Robert Townsend, we try harder
By Stuart Smith on January 16, 2012
Creatives, sharpen your pencils. Tina Brown, editor of Newsweek and The Daily Beast, has a new challenge for you. Well, not ‘new’ perhaps; more “retro”. It’s a once-in-a-lifetime opportunity to hone those copy skills which you might, if you were extremely lucky, have learned at the knee of David Abbott or, very distantly indeed, Bill [...]
Posted in Agencies, Clients, Media, News | Tagged amc, avis, beetle ads, Bill Bernbach, daily beast, David Abbott, ddb, Don Draper, lionsgate, mad men, Matthew Weiner, newsweek, Tina Brown, vw, we try harder
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