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By Stephen Foster on February 27, 2013
Agency credentials presentations are just one reason for not becoming a client; long and implausible might sum up many of them. I used to like them in the days when they depended on the managing director successfully working a fiendish bit of Sony kit. He or, more rarely, she never could so they often didn’t [...]
Posted in Agencies, Clients, Creative, News | Tagged amsterdam, change the world, credentials presentation, nike, Wayne Rooney, wieden+kennedy london
By Stephen Foster on August 9, 2012
Former GM CMO Joel Ewanick obviously thought it was, in fact he probably thought it was worth more as some aspects of the deal (which apparently breached GM spending limits) have been renegotiated in the wake of his hasty departure. GM has agreed to pay Manchester United $559m from 2014 to 2021 (the deal includes [...]
Posted in Clients, Finance, Media, News | Tagged $559m shirt deal, chevrolet, Dan Akerson, genenral motors, Joel Ewanick, Sir Alex Ferguson, Wayne Rooney
By Stuart Smith on July 4, 2012
The Premier League just doesn’t get it, does it? The world is crashing around Barclays’ ears, its chief executive Bob Diamond has just been forced to step down by the Governor of the Bank of England, its chairman Marcus Agius will be exiting in the coming months, and Bob’s top team of investment bankers will [...]
Posted in Clients, Finance, Media, News, PR | Tagged barclays, Bob Diamond, Premier League, scandal, sponsorship deal, Wayne Rooney
By Angie Dean on June 19, 2012
They’re brave people at Wieden+Kennedy London, producing a new UK ad to ride on the back of the agency’s much-lauded “My Time Is Now’ campaign for the Euro 2012 football fest. Why? Because it features Wayne Rooney, serial under-achiever at big tournaments but due to return for England tonight in the crunch group game with [...]
Posted in Agencies, Clients, Creative, News | Tagged campaign add-on, euro 2012, my time is now, nike, Roy Hodgson, Wayne Rooney, wieden+kennedy london
By Stephen Foster on March 15, 2012
Years ago Fuji’s unofficial mission statement was ‘Kill Kodak,’ something it and digital large succeeded in doing. German sports apparel maker Adidas must feel much the same about Nike, the rival that regularly undermines its tier one sponsorship of the football World Cup by blasting it with ambush advertising. So Adidas is conducting a beauty [...]
Posted in Agencies, Clients, Creative, News | Tagged 2014 world cup, Adi Dassler, adidas, agency pitch, Andre Laurentino, bbh, brazil, brazil x brazil, creature, David Beckham, f/nazca saatchi & saatchi, mother, nike, Rudolf Dassler, seattle, sid lee, star wars, tbwa chiat day, Wayne Rooney, wieden+kennedy amsterdam, write the future ad
By Stephen Foster on February 10, 2012
‘Shoeless’ Joe Jackson was the baseball star who was banned for life following the famous ‘Black Sox’ scandal when members of the Chicago White Sox baseball team were convicted of fixing the 1919 World Series. Now some more contemporary sporting legends are in danger of losing their own footwear as the eternal battle between sportswear [...]
Posted in Clients, Media, News | Tagged adidas, ambush marketing, athletes, chicago white sox, contracts, David Beckham, Euro finals, Fabio Capello, nike, olympics 2012, Shoeless Joe Jackson, sports shoes, Stuart Pearce, Wayne Rooney, world cup, write the future
By Stephen Foster on February 8, 2012
Let’s try to look at this logically. Football is a big business in the UK (BSkyB’s humungous profits depend on it, almost entirely). We have a very expensive Premier League of high-performing clubs, some of whose players are English. The finances of the England team depend on the willingness of supporters and commercial backers, sponsors, [...]
Posted in Clients, Finance, Media, News, PR | Tagged 1966, Anton Ferdinand, bskyb, David Bernstein, england manager, Euro finals, fa chairman, Fabio Capello, football association, James Lawton, John Terry, manchester city, Patrick Barclay, Peter Scudamore, Rio Ferdinand, sponsors, Wayne Rooney, wembley stadium, world cup
By Stephen Foster on December 2, 2011
Manchester United, who like to be known as the ‘Red Devils,’ have signed yet another marketing deal, this time with Chilean wine brand Casillera del Diablo (geddit?). And star of the announcement ad is top devil himself, Wayne Rooney, who, this time, has to do more than just glower and kick a football. Man U’s [...]
Posted in Clients, Creative, News | Tagged casillera del diablo, chilean wine, fine wine, legend, manchester united, marketing deal, red devils, Sir Alex Ferguson, Wayne Rooney
By Stephen Foster on October 14, 2011
English footballer Wayne Rooney was the star of Wieden+Kennedy’s 2010 FIFA World Cup opus for Nike, although not the actual tournament alas. The commercial, headlining Rooney among other famous Nike names, was the controversial winner of the Film Grand Prix at this year’s Cannes International Festival of Creativity. But now Wayne has blotted his copybook, [...]
Posted in Agencies, Clients, Creative, News | Tagged adidas, appeal, cannes, David Beckham, english footballl association, european champinship finals, Fabio Capello, fifa world cup 2010, film grand prix, Lionel Messi, montenegro, nike, poland, sending off, ukraine, Wayne Rooney, wieden+kennedy amsterdam, write the future ad
By Stephen Foster on September 5, 2011
Here we go again, the England football team is surging through the European Championship qualifiers (well it was as of Friday night) and new sponsor Vauxhall is running a campaign to show the nation getting behind the lads (until they strike out when they get to the finals). It’s a creditable enough effort from McCann [...]
Posted in Agencies, Clients, Creative, News | Tagged england football team, european championship qualifiers, hair transplant, mccann erickson birmingham, nike, vauxhall, Wayne Rooney, wieden+kennedy
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