By Stephen Foster on May 7, 2013
Time was when most ads seemed to fix upon mother-daughter or, slightly less often, mother-son relationships but these days it’s dads in the driving seat. We’ve had McDonald’s boyfriend fixing things with stepson over a Big Mac from Leo Burnett (a dad relationship of sorts) and VW Polo’s for Adam&Eve/DDB featuring father-daughter bonding. Watching some [...]
Posted in Agencies, Clients, Creative, News | Tagged bbh, boyfriend-son, britvic, good to be a dad, leo burnett, McDonalds, pals tv ad, relationship counselling, robinsons, tv campaign, vw polo
By Stephen Foster on July 9, 2012
When you’re stranded just north of Antarctica even watching the London Olympics on telly can be a bit of a trial, requiring lots of nocturnal interruptions. But the nearly always excellent McDonald’s (when it comes to ads anyway) and DDB New Zealand turn it into a something of a hymn to fatherhood in this pre-Olympics [...]
Posted in Agencies, Clients, Creative, News | Tagged Amir Kassaei, awards, ddb new zealand, fathers, McDonalds, pre-olympic campaign, vw polo
By Stephen Foster on December 2, 2010
Award-winning director Jonathan Glazer, the man behind the famous Guinness surfer commercial and the, alas, disappeared Cadbury’s Flake devil, has produced another striking film, this time for VW’s new Polo and agency DDB London. It features Argentinian tango champs Manuela Rossi and Gaspar Godoy strutting their stuff to a Roc ‘C’ music track. And there’s [...]
Posted in Agencies, Clients, Creative, News | Tagged cadburys flake devil ad, ddb london, Gaspar Godoy, Jonathan Glazer, Manuela Rossi, Roc C, tango champs, vw polo
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