By Staff on May 16, 2013
If you’ve just topped a car safety poll and given the agency a bit of money to promote the news then you’d be pretty pleased with this thirty seconds from Deutsch LA. “Designed with other drivers in mind” is a neat bit of writing and it even manages to keep the lawyers happy by removing [...]
Posted in Agencies, Clients, Creative, News | Tagged deutsch la, lucky man ad, safety poll, thirty seconds, vw passat
By Staff on December 29, 2011
It’s VW again, but this time not from DDB but Interpublic’s Deutsch LA. Deutsch’s ‘The Force’ ad for the 2012 VW Passat featuring a precocious Darth Vader was the most-liked ad in 2011′s Super Bowl, has garnered over 45m views on YouTube (and counting) and seems to be just as popular with TV viewers in [...]
Posted in Agencies, Clients, Creative, News | Tagged Bill Bernbach, darth vader, ddb, deutsch la, general motors, Interpublic, lemon ad, saturn, super bowl, the force, vw passat
By Stephen Foster on December 28, 2011
Wieden+Kennedy London’s ‘Cats with thumbs’ for Cravendale milk topped the ITV Ad of the Year viewers’ poll for best commercial of 2011, ahead of Saatchi & Saatchi’s T-Mobile ad featuring a flashmob-style bogus traffic warden and US agency Deutsch’s celebrated ‘Young Darth Vader’ for VW Passat. And very good they are too, as were all [...]
Posted in Agencies, Clients, Creative, News | Tagged amsterdam, bbh, british airways, cats with thumbs, cravendale, deutsche, heineken, itv, life's for sharing, London, most popular ad, old spice, portland, t-mobile, tofly to serve, traffic warden ad, viewers poll, vw passat, wieden+kennedy, young darth vader
By Stephen Foster on October 18, 2011
Well how often do you see some lonely character going for meal on his own? Advertisers learned long ago that showing individuals doing individual things invited disaster, that’s why whenever you see a woman in a kitchen she’s always has a winsome child or a friend, or possibly both, to reassure the audience she isn’t [...]
Posted in Agencies, Clients, Creative, News | Tagged advertising taboo, Cliff Adams, ddb london, happy he ad, Lerner and Loewe, lonely character, McDonalds, morecambe and wise show, ogilvy, on the street where you live, Philip Marlowe, positive thinking, strand cigarettes, vw passat, Wills, you're never alone with a strand, Youtube
By Stephen Foster on February 21, 2011
There’s no stopping General Motors global CMO Joel Ewanick; irked by the big ‘consideration’ scores earned by Chrysler’s 200 (Eminem) and VW’s Passat (little Darth Vader) during the Super Bowl he apparently instructed his agencies to buy loads of online links to these popular ads for his own Chevrolet offerings. The end result, according to [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged chevrolet, chrysler 200, Eminem, general motors, Joel Ewanick, little Darth Vader, online views, super bowl, vw passat
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