By Paul Simons on January 25, 2013
Lord Leverhulme of Lever Brothers fame is credited with saying “Half of my advertising is wasted, the trouble is I don’t know which half.’” Applied to car advertising I would venture it is more like 70/30. Jerry Judge has written an interesting piece here regarding the approach most car manufacturers take advertising their products. Jerry’s [...]
Posted in Agencies, Analysis, Clients, Creative, News | Tagged audi, bmw, brand management, car advertising, comfort zone, Jerry Judge, Lord Leverhulme, sales management, volkswagen, vorsprung durch technik
By Stephen Foster on September 6, 2012
You can see an interesting divergence between Venables Bell’s work for Audi in the US and Bartle Bogle Hegarty’s perhaps more famous efforts in the UK. While BBH likes to do quirky (making a German phrase like ‘Vorsprung Durch Technik’ popular in the UK which is still suspicious of some things German requires dedicated quirkiness), [...]
Posted in Agencies, Clients, Creative, News | Tagged audi, bartle bogle hegarty, nfl, US campaign, venables bell, vorsprung durch technik
By Stephen Foster on May 10, 2012
Mars has won the best advertiser gong at this year’s Cannes International Festival of Creativity (maybe because it’s there, Mars that is) but Cannes could save itself a lot of bother by just giving it to Volkswagen every year. VW’s advertising is quite remarkable and here are two more extravagantly understated US ads from Deutsch [...]
Posted in Agencies, Clients, Creative, News | Tagged advertiser of the year, audi, cannes, ddb, deutsch, ford, mars, Matt Sherman, Paul Oberlin, power of german engineering, safety, Simon McQuoid, volkswagen, vorsprung durch technik, vw
By Stephen Foster on April 18, 2012
Which won’t have gone down very well in the Kingly Street, London, HQ of Audi’s UK agency, especially as the point is to plug Audi’s ‘Vorsprung durch Technik’ platform, invented by Bartle Bogle Hegarty all those years ago. But Kempertrautmann has been producing classy, minimalist ads for Audi for a few years now and this [...]
Posted in Agencies, Clients, Creative, News | Tagged audi, bartle bogle hegarty, bbh, corporate, Dominic Chambers, global campaign, hamburg agency, kempertrautmann, kingly street hq, marketing magazine, uk marketing director, vorsprung durch technik
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