By Angie Dean on October 18, 2012
Arnold Worldwide has poached Paul Stechschulte from San Francisco’s Pereira & O’Dell to be ECD of Arnold Amsterdam and creative lead on its Volvo account. Stechschulte has also been a creative director at Goodby Silverstein and worked at Wieden+Kennedy and 180 in Amsterdam and Crispin Porter in Miami. He replaces Sean Thompson who left in [...]
Posted in Agencies, Clients, Creative, News | Tagged amsterdam, arnold worldwide, boston, Craig Miller, Domino's Pizza, Paul Stechschulte, pereira o'dell, Pete Favat, vccp, Volvo
By Paul Simons on October 5, 2012
In an earlier comment on Facebook I suggested they should think about getting on the front foot and consider proper marketing for the brand. Now we have their first attempt via Wieden+Kennedy of Nike fame, a very fine advertising agency. I’ve been trying to figure out who the real target audience is for this work [...]
Posted in Agencies, Analysis, Clients, Finance, News | Tagged facebook, Playstation, Ries and Trout, the battle for your mind, things that connect us, Volvo, wall street, wieden+kennedy
By Stephen Foster on March 13, 2012
Some might say it is already of course but now the Googlers are doing the rounds of veteran creatives and famous old ads to inspire their own generation of teched-up creatives. Project Re:Brief has rounded up a number of tech-fearing oldies and their works from the !960s onwards and re-imagined them in contemporary terms. Here’s [...]
Posted in Agencies, Clients, Creative, News | Tagged 1962, advertising, alka-settzer, ally & gargano, Amil Gargano, avis, drive it like you hate it ad, google, google labs, Irv Gordon, johannes leonardo, project:rebrief, Volvo
By Stephen Foster on February 25, 2011
First because it’s for the New Focus which is emerging as the base model for the whole Ford range in the US as well as Europe, the first time a big US manufacturer has majored on a European model in its home market without US-style tweaks. Second because this ad (one of a series) features [...]
Posted in Agencies, Clients, Creative, News | Tagged blue hive, ford, ford focus, Jaguar, O&M, oglilvy & mather, procter & gamble, spark 44, unilever, Volvo, WPP
By Stephen Foster on February 24, 2011
Well he does in this presentation on marketing to the so-called BRICs (Brazil, Russia, India, China) anyway. Actually Richard Monturo, the new global marketing boss of Volvo is just teasing, he goes on to say that all consumers aren’t the same and marketing needs to reflect that, as we know. But Monturo, who’s leaving Miami [...]
Posted in Agencies, Clients, Creative, News | Tagged audi, bmw, ford, geely, general motors, global marketing boss, la communidad, Richard Monturo, saab, strawberry frog, tbwa, Volvo
By David O'Reilly on September 30, 2010
Ford Motors is hoping the retro glamour of hit TV series Mad Men will rub off on its Lincoln brand this weekend. The car giant has picked John Slattery, who plays the agency head Roger Sterling in the show, to front three new commercials which will run in the U.S during the Ryder Cup golf [...]
Posted in Agencies, Clients, Creative, News | Tagged Aston Martin, ford, Jaguar, John Slattery, Land Rover, mad men, Roger Sterling, Ryder Cup, Volvo
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