By Paul Simons on May 2, 2012
On LinkedIn there is a group for Chief Marketing Officers which I have joined to see what people talk about these days. Most of it is about all things digital for obvious reasons. One topic as a discussion was ‘what makes a great brand’ and the responses have ranged from the whacky to the intelligent. [...]
Posted in Agencies, Clients, Finance, News, Research | Tagged agency reputation, Argos, brand management, ceo, cfo, cmo, forum, french connection, intelligence, interbrand, kpi, linkedin, mothercare, ogilvy, publicis, Richard Pinder, Tesco, vision
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