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By Stephen Foster on May 10, 2013
***There’s been much ado this week about the announcement by Coca-Cola boss Muhtar Kent (left) that it’s going to put calorie counts on its fizzy drinks and stop advertising to children under 12 (a virtual impossibility in the online age unless you stop advertising altogether). And stop sponsoring music, which Coke clearly isn’t going to [...]
Posted in Agencies, Clients, Creative, Finance, Media, News | Tagged Alex Bogusky, Billington Cartmell, british telecom, bskyb, campaign palace, coca-cola, decisive, desperados, france, Paul Fishlock, relaunch, sports rights war, Tony Granger, tv, virgin media, wrigleys 5 gum
By Angie Dean on April 2, 2013
Two million or so people seem to think like this anyway, according to YouTube’s viewer tally of ‘The First Honest Cable Company’ from ExtremelyDecentFilms. from a UK perspective all it needs is a grinning Sir Richard Branson, supposedly the customer’s best friend (unless you’re a cable viewer where the price keeps going up despite no [...]
Posted in Clients, Creative, Media, PR | Tagged extremelydecentfilms, online film, Sir Richard Branson, the first homest cable company, virgin media, Youtube
By Stephen Foster on March 7, 2013
Here’s the good news: we’re making a big TV campaign! And the bad – we’ve got to use the client’s ‘brand ambassadors.’ And such was clearly the fate of Havas Worldwide in the UK (formerly the agency known as Euro RSCG) with its new campaign for Santander’s 123 cash-back account. There’s not one brand ambassador [...]
Posted in Agencies, Clients, Creative, News | Tagged 123 account, brand ambassadors, David Tennant, havas worldwide, Jenson Button, Jessica Ennis, mclaren, Rory Mcilroy, santander, Sir Richard Branson, tv campaign, virgin media
By Stephen Foster on February 18, 2013
Media takeovers are all the rage at the moment – the latest being Liberty Global’s $20bn deal for Virgin Media – and the boys in dark glasses who still inhabit the undergrowth of the City of London financial district are busy speculating that someone or other is intent on taking out ITV, the UK’s biggest [...]
Posted in Finance, Media, News | Tagged Adam Crozier, itv, Kevin Lygo, liberty global, private equity, takeover, virgin media
By Stephen Foster on February 5, 2013
John Malone’s Liberty Global, a big US-based cable company, is planning a bid for the UK’s Virgin Media according to the Financial Times. Virgin Media, in which Sir Richard Branson’s Virgin holds just a three per cent stake (despite appearances to the contrary – he appears in most of its ads) is valued at a [...]
Posted in Finance, Media, News | Tagged Alexander Lebedev, Evgeny Lebedev, John Malone, liberty global, london evening standard, london local tv, Rupert Murdoch, Sir Richard Branson, takeover bid, virgin media
By Angie Dean on January 8, 2013
Everybody loves US satellite broadcaster DirecTV’s ads and Grey New York has produced another winner, this time plugging its ‘Genie’ device which allows you to record five shows at once. In the process it directs a few well-aimed kicks into the groin of rival cable channels. It’s true: here in the UK cable firm Virgin [...]
Posted in Agencies, Clients, Creative, News | Tagged cable, directtv, genie, grey new york, satellite, virgin media
By Staff on August 20, 2012
Celebrity endorsement in advertising is always a two-edged sword. Sure, having hair-style challenged David Beckham or pukkah posh Joanna Lumley around helps to create lots of lazy interest. But interest in whom? For the most part the brand is no more than a moth fluttering about in the penumbra of the celeb’s brilliant aura. Until [...]
Posted in Agencies, Clients, Creative, Media | Tagged bbh, David Beckham, Joanna Lumley, Mo Farah, olympics 2012, Sir Richard Branson, Uma Thurman, Usain Bolt, Victoria Pendleton, virgin media
By Staff on May 25, 2012
Digital agency AKQA is boosting its burgeoning branded products and services practice with the appointment of Toby Barnes as its first product strategy director. Barnes (pictured) has been creating digital products and services since 1995, working in publishing, production and development sectors. His career spans Virgin, where he co-founded Virgin’s Media Interactive Division and helped [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged akqa, branded services practice, fiat eco:drive, Guy Wieynk, heineken star player, mtv, Nigella Lawson app, nike training club, Toby Barnes, virgin media
By Stuart Smith on May 24, 2012
Should we feel sad or glad for them? Viewed one way, Adam & Eve has just paid itself an awful lot of money to acquire a decent car account, Volkswagen. Looked at in another, what is arguably the UK’s most creative independent hotshot has sold itself short by doing a deal with an American multinational [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged adam & eve, amv/bbdo, Ben Priest, David Golding, ddb london, halifax, harvey nichols, James Murphy, John Lewis, John Wren, omnicom, rkcr/y&r, Stephen Woodford, Tom Roberts, tribal ddb, virgin media, volkswagen, £60m deal
By Stephen Foster on May 24, 2012
John Lewis agency Adam & Eve, bought for £60m by Omnicom yesterday, seems to have executed a reverse takeover of flagging DDB London as the Adam & Eve-ites have emerged firmly on top in the merged agency’s management. The three A&E founders James Murphy (pictured), David Golding and Ben Priest becomes CEO, CSO and executive [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged adam & eve, Ben Priest, David Golding, ddb london, integrated agency, john Banks, John Wren, merger, omincom, rainey Kelly, reverse takeover, rkcr/y&r, Rupert Howell, Stephen Woodford, Tom Roberts, virgin media, WPP, y&r, £60m
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