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By Paul Simons on January 9, 2013
Steve Ridgway (pictured) leaves the airline after 27 years, just two years less than the first flight to New York in June 1984. I had the pleasure of working with Steve briefly when we produced the first advertising campaign for Upper Class back in the ‘90’s when the mountain to climb was persuading BA business [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged advertising, american airlines, Bill Bernbach, Craig Keeger, rkcr/y&r, Sir Richard Branson, Steve Ridgway, virgin atlantic
By Stephen Foster on January 9, 2013
Virgin Atlantic, which we still think of as Sir Richard Branson’s airline, has appointed American Airlines customer boss Craig Kreeger (left) as its new CEO. Kreeger succeeds the highly-regarded Steve Ridgway who has left after 27 years, in part because he thought Branson wasn’t paying him enough. Kreeger is likely to be on rather more [...]
Posted in Agencies, Analysis, Clients, Creative, Finance, News | Tagged advertising, american airlines, british airways, Craig Kreeger, delta air ways, heathrow, Sir Richard Branson, Steve Ridgway, totty, tv ads, virgin atlantic
By Angie Dean on December 30, 2012
Maybe Richard Branson’s new Virgin Atlantic partner Delta Airlines has brought some advertising money as part of its £224m dowry to buy Singapore Airlines’ 49 per cent stake in the bearded one’s airline business. Because we haven’t seen anything quite as ambitious as this, ‘Fly in the Face of Ordinary,’ from Virgin and agency RKCR/Y&R [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged delta air lines, richard branson, scarlet-hued totty, singapore airlines, tv campaign, virgin atlantic, Willie Walsh
By Paul Simons on September 17, 2012
The new John Lewis TV spot has managed to get a great deal of coverage over the last few days; this advertising is beginning to become an ‘event’ and no doubt the Christmas spot will be eagerly anticipated. It’s a tough path to tread for any agency as the inevitable comparisons are made, a bit [...]
Posted in Agencies, Analysis, Clients, Creative | Tagged adam & eve/ddb, David Abbott, inxs, John Lewis, levis, m&S, nostalgia, virgin atlantic
By Stephen Foster on September 10, 2012
It hasn’t been a good year for Richard Branson and his Virgin empire and now he has suffered another blow with the departure of long-serving Virgin Atlantic boss Steve Ridgway. Virgin Atlantic is still reeling from the purchase of small British carrier BMI from Lufthansa by British Airways which has given wily BA boss Willie [...]
Posted in Agencies, Clients, Finance, News, Politics | Tagged aimerican airlines, BA, bmi, first group, Julie Southern, richard branson, rkcr/y&r, Steve Ridgway, virgin atlantic, west coast railway, Willie Walsh
By Paul Simons on July 31, 2012
The departure of Joel Ewanick as CMO of General Motors (pictured) is a sudden and unexpected move not helped by the comment from GM: “.. he failed to meet the expectations that a company has of an employee.” Hmmm, not sure what that is code for. I do not have the remotest clue about why [...]
Posted in Agencies, Clients, Finance, News | Tagged cadbury, facebook, general motors, Joel Ewanick, Mark Zuckerberg, Steve Ridgeway, virgin atlantic
By Stephen Foster on July 11, 2012
It must be something in the water (or possibly a roll-up) but lots of the world’s creative luminaries seem to be heading for Amsterdam. Y&R New York’s Graeme Hall (left) is the latest, going off to join 180 Amsterdam as a creative director. At Y&R he was creative director on Virgin Atlantic and also worked [...]
Posted in Agencies, Clients, Creative, News | Tagged 180 amsterdam, ddb london, Graeme Hall, Michael Allen, virgin atlantic
By Stephen Foster on June 12, 2012
Branded entertainment – everybody’s doing it (well AT&T and Unilever are anyway) but what does it actually do? There’s an obvious problem at the heart of it: it can’t be an (obvious) ad or you’ll turn people off; but, if it isn’t an ad, what’s the point? A nice warm Harvey Nicholls-type feeling (corporate version)? [...]
Posted in Agencies, Clients, Creative, News | Tagged america, at&t, Australia, branded entertainment, departure date, eleven inc, in-flight movie, Kat Coiro, richard branson, unilever, virgin atlantic
By Stephen Foster on January 26, 2012
Brand Branson is more elastic than the knickers worn by Virgin Atlantic female cabin staff – some of whom seem to make an appearance in this ad for Sir Richard’s latest wheeze, Virgin Bingo. And this ‘come and get it’ bingo ad is from the new owner of Northern Rock, a fine old UK building [...]
Posted in Clients, Creative, Finance, News | Tagged elastic brand, female cabin staff, knickers, northern rock, Sir Richard Branson, virgin atlantic, virgin money
By Paul Simons on November 1, 2011
One of the interesting consequences of the British Airways ‘To fly, to serve’ campaign is the split of opinion. Based on a random sample of people who have commented I would suggest the two camps, for and against, are based on age. The ‘against’ are broadly under 30, the ‘for’ are broadly over 30. What [...]
Posted in Agencies, Clients, Creative, News | Tagged BA, ba campaign, bartle bogle hegarty, british airways, focus groups, older passengers, planners, rockstar service, Sir John Hegarty, to fly to serve, virgin atlantic, virgin holidays
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