By Stephen Foster on April 11, 2013
Crikey, the numbers are flooding in today. Nielsen has just published its tally of global adspend in 2012, showing a rise of 3.2 per cent over 2011 to reach $557bn. Europe dropped 5.3 per cent with the UK down 1.6 per cent. Here’s what it says: 2012 closed out on a positive note for the [...]
Posted in Clients, Finance, Media | Tagged $557bn, 3.2 per cent increase, asia pacific, europe, global adspend 2012, global adview pulse report, middle east, nielsen, uk
By Stephen Foster on May 11, 2012
Blimey, all this emocion, it’s all too much. Here’s a new one from DDB London from VW’s Polo, set to launch this weekend to try to cut through the schlock of ITV’s talents shows. It’s another one of these ‘journey’ things, this time called ‘Stays in Safe hands.’ All from the point of view of [...]
Posted in Agencies, Clients, Creative, News | Tagged ddb london, emotion, journey, Luke Flynn, parents, polo ad, Tom Chancellor, uk, vw
By Staff on May 8, 2012
Sir Martin Sorrell has been taking time out from trying to sort a diplomatic incident ‘twixt Argentina and the UK provoked by the latter’s Y&R ‘Malvinas’ commercial, to address the US Association of National Advertisers Financial Management Conference in sunny Florida. In it he no doubt pleased his audience of procurement executives and others by [...]
Posted in Agencies, Clients, Finance, News, Politics | Tagged argentina, association of national advertisers financial management coference, bank of america, coors, Dell, enfatico, JWT, malvinas ad, O&M, Sir Martin Sorrell, team wpp, uk, working horizontally, WPP, y&r
By Staff on March 29, 2012
Ad regulators in Sweden and the UK are investigating alleged claims in Apple’s current campaign fot the new iPad 3 that it has 4G capability – it does in the US on the AT&T and Versizon LTE networks but not in other parts of the world. The ferocious Australian Competition and Consumer Commission has already [...]
Posted in Clients, News | Tagged 4g, apple, at&t, Australia, australian competition and consumer commission, ipad 3, misleading ads, refunds, uk, us, verizon
By Stuart Smith on March 19, 2012
The last time the UK Department of Health tried to put the frighteners on smokers with a television advertising campaign, it got into trouble with the Advertising Standards Authority. Apparently, this 2009 ad was much too scary for children. And could, in the future, be screened only after 7.30 in the evening: That scary. Makes [...]
Posted in Clients, Creative, News, PR | Tagged advertising standards authority, anti-smoking campaigns, center for disease control, children, shock tactics, Stuart Smith, tv ads, uk, uk department of health, us
By Staff on February 15, 2012
BBDO and TBWA owner Omnicom made $952m profit in 2011, almost back to the $1bn it made in pre-credit crunch 2008. Revenue rose 10.6 per cent to $13.9bn while profits rose 15.1 per cent. The rise in revenue won’t be enough to allow it to catch market leader WPP, due to report imminently, but Omnicom [...]
Posted in Agencies, Clients, Finance, Media, News | Tagged $952m profit, aegis, amv/bbdo, ddb, Interpublic, John Wren, Maurice Levy, omnicom, publicis groupe, results, Sir Martin Sorrell, tbwa, uk, WPP
By Staff on October 24, 2011
Three top car consultancies are predicting that Volkswagen will grab the global top carmaker slot this year with one, JD Power, predicting VW sales of 7.8m vehicles (10.5 per cent) followed by General Motors with 7.2m, Renault and Nissan with combined sales of 6.8m and long-term market leader Toyota fourth with 6.7m. VW sold a [...]
Posted in Agencies, Clients, Finance, News | Tagged audi, bentley, China, deutsch, general motors, japanese exports, japanese tsunami, renault nissan, safety recalls, seat, Skoda, supply chain problems, toyota, uk, us, volkswagen, vw, worlds top carmarker
By Staff on October 20, 2011
Researcher Trendstream’s GlobalWebIndex has released its first detailed look at the social media behaviour of business to business decision makers, Social Strategy for B2B Marketing 2011. Based on interviews with 17,425 decision makers in 27 markets from July 2009 to June 2011, the report reveals that B2B decision makers are the most socially active consumers [...]
Posted in Clients, Media, News, Research | Tagged b2b, business to business, China, decision makers, germany, globalwebindex, micro-blogging, social media, social strategy for b2b marketing, trendstream, uk, us
By Stephen Foster on October 13, 2011
You’d think that Maurice Levy’s Publicis Groupe already had enough digital media agencies with Digitas, Razorfish and two acquisitions this year in Rosetta Marketing Group and Big Fuel. But Levy (pictured), an IT expert himself in the days when computers were rather larger than they are now, is clearly determined to dominate this area (in [...]
Posted in Agencies, Media, News | Tagged big fuel, crm365, digital agency, digitas, france, germany, Maurice Levy, mobile and social media, New York, razorfish, rosetta marketing group, uk
By Stephen Foster on October 11, 2011
This one snuck under the radar a bit, apart from that of eagle-eyed Adweek, but UK indie agency Mother, which now has a thriving New York outpost, has been appointed by General Motors’ Chevrolet to handle a digital project to handle Chevy’s 100th anniversary in November. New GM marketing supremo Joel Ewanick moved the big-spending [...]
Posted in Agencies, Clients, Creative, News | Tagged ad review, advertising, adweek, chevrolet, chevrolet centenary, chevy, digital project, general motors, goodby silverstein, hyundai, Joel Ewanick, mother, omnicom, publicis, uk, us
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