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By Staff on February 26, 2013
Marketing communications executive Roger Hyslop says the recent Advertising Association figures about the contribution of advertising and related disciplines to the UK economy show that it can contribute significantly to the growth the UK badly needs. Our industry recently received an unexpected bouquet in the shape of the three year study by the Advertising Association [...]
Posted in Agencies, Analysis, Clients, Creative, Finance, News, Research | Tagged adspend, advertising association, growth, let your body drive, Maria Miller, Nonstop, peugeot 208, Roger Hyslop, Tim Lefroy, uk economy
By Staff on January 17, 2013
The quarterly IPA Bellwether Report into marketing budgets (or expected marketing budgets) assembled by Markit is all jolly useful but it’s been a bit of a non-event over the past couple of years – up a bit now and then but mostly down, by just a percentage point or so. 2012 Q4′s net balance is [...]
Posted in Agencies, Analysis, Clients, Media, News, PR, Research | Tagged 2012, 2013, 2017, Chris Williamson, ipa bellwether survey, marketing budgets, markit, Nicola Mendelsohn, uk economy
By Stephen Foster on October 18, 2012
The latest IPA Bellwether survey published today reveals that marketing budgets were revised down for a second successive quarter in Q3 to the greatest extent since the end of 2009. This was due to a tough trading environment hampering profitability and cash flow amid concerns over the overall economic outlook. As a consequence a tight [...]
Posted in Agencies, Clients, Finance, News, Research | Tagged Chris Williamson, Danny Alexander, George Osborne, gloomsters, internet, ipa bellwether survey, markit, Nicola Mendelsohn, search, uk economy
By Stephen Foster on September 4, 2012
That’s a bit unsporting isn’t it? As the UK enjoys the Paralympics in the wake of the London Olympics it looks as though the much hoped-for boost to the UK economy hasn’t happened, or has been delayed anyway. Figures from the British Retail Consortium show that retail spending was up a modest 1.6 per cent [...]
Posted in Finance, News, Politics, PR | Tagged Baron Coubertin, Jessica Ennis, london olympics, manchester city, Michael Gove, paralympics, retail sales, uk economy, £11.3bn cost
By Stephen Foster on July 18, 2012
The above isn’t (quite) as daft as it sounds, there must be millions out there that have been squirrelled away by advertisers who certainly aren’t daft enough to advertise ice creams, summer frocks, barbecues and all the other things that get an occasional lick/airing in the average British summer, assuming such a thing exists any [...]
Posted in Clients, Finance, Media, News | Tagged BBC, british weather, itv, olympics, rain, uk economy
By Stephen Foster on July 12, 2012
The latest Bellwether survey from the UK’s IPA (the agency trade body) published today shows that marketing budgets were revised down for the first time in a year in Q2 (April to June) reflecting pressure to cut costs as profit margins continue to be hit by weaker-than-expected sales. All this amid hardly surprising concerns about [...]
Posted in Agencies, Clients, Finance, Media, News, Politics, Research | Tagged ad slowdown, ad spending, Chris Williamson, Danny Alexander, George Osborne, ipa bellwether report, uk economy
By Stephen Foster on May 18, 2012
For a couple of years at least the UK media markets have been defying gravity, showing reasonable growth (in the circumstances) despite a wider economy that’s stagnant at best. Over the weekend UK PM David Cameron (pictured) will be hobnobbing with the G8 group of industrial nations at Barack Obama’s Camp David weekend place. He [...]
Posted in Finance, Media, News, Politics | Tagged Barack Obama, bully pulpits, camp david, coalition government, daily mail, David Cameron, deficit reduction, france, Francois Hollande, ft, g8, George Osborne, Greece, leveson inquiry, liberal democrats, Martin Wolf, news corporation, Nick Clegg, Sir Martin Sorrell, slash and burn, Sly Bailey, spain, stagnation, Sun, trinity mirror, uk economy, Vince Cable, WPP
By Stephen Foster on September 22, 2011
They do say that when you when you get a gaggle of economists together they won’t agree about anything: who they are, what they are, where they are and what they just ate with their coffee. The Western world has never been more afflicted by economists and, just a year ago, they were all recommending [...]
Posted in Finance, News, Politics | Tagged bloomsbury, Christine Lagarde, cuts, Danny Alexander, Ed Balls, eurozone, global economy, Gordon Brown, Greece, Harvard Business School, IMF, John Maynard Keynes, labour government, Nick Clegg, spending, uk economy
By Stephen Foster on August 21, 2011
WPP CEO Sir Martin Sorrell has been telling the UK’s Sunday Telegraph that this is not the time to panic and the troubled world economy will not slip back into recession although it faces “three years’ hard slog.” In particular he says that the US, the current cause of ‘double dip’ recession fears, will evade [...]
Posted in Agencies, Clients, Finance, News | Tagged brics, double dip recession, India, next 11, public spending, rockfish interactive, sage of farm street, Sir Martin Sorrell, sunday telegraph, uk economy, us economy, world economy, WPP
By Stephen Foster on July 14, 2011
Top London ad agencies including Wieden+Kennedy and DDB are believed to be cutting staff as the UK economy falters and more marketers say they are cutting budgets. 28 per cent of marketers surveyed in the UK ad trade body the IPA’s quarterly Bellwether survey say they are feeling less optimistic about the economy than in [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged Bellwether report, ddb london, deutsch, flatlining, Interpublic, ipa, london ad agencies, marketers, new beetle, nike, nokia, office of national statistics, ONS, optimism score, recession, staff cuts, uk economy, volkswagen, vw, w+k, wieden+kennedy
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