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Bob Diamond goes at last - but the banking sector has lost centuries of brand value in just ten years

Bob Diamond goes at last – but the banking sector has lost centuries of brand value in just ten years

By Paul Simons on July 3, 2012

One of my hobby horses is the importance of brand management at the top of any organisation; it is, in my opinion, one of the key jobs any CEO should be most concerned about. The breaking news today is that Bob Diamond (left) has fallen on his sword and with immediate effect stood down as [...]

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