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Arena Media develops new TimeScape tool for IPA UK media consumption research

Arena Media develops new TimeScape tool for IPA UK media consumption research

By Staff on April 26, 2012

Havas-owned Arena Media has been commissioned by the UK’s agency trade association the IPA to create TimeScape, a new visualisation tool for the fourth wave of its TouchPoints research – a comprehensive insight in to how Britain is consuming media. The tool has been developed with Arena Media’s Strategic Hub, led by the agency’s head [...]

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Ogilvy opportunity on the BBC for John Hegarty and the IPA's Nicola Mendelsohn

Ogilvy opportunity on the BBC for John Hegarty and the IPA’s Nicola Mendelsohn

By Stephen Foster on November 14, 2011

And when the opportunity arises you’ve got to make the best of it. Which both Nicola Mendelsohn, boss of Karmarama and president of UK agency trade body the IPA, and the sainted Sir John Hegarty (pictured) both did this morning on the BBC’s Today Programme. The opportunity arose because David Ogilvy’s seminal ‘Confessions of an [...]

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