By Stephen Foster on March 27, 2012
More details are dribbling out about the high profile firings of Microsoft Bing marketing executives Eric Hadley and Sean Carver. One issue was a first class flight taken by Carver and authorised by Hadley, who shouldn’t have. Hardly a hanging offence surely. Another relates to items the two ordered for their ‘Bing Bar’ in Park [...]
Posted in Agencies, Clients, Finance, News | Tagged $1m fee, adscam/the horror!, bing, bing bar, co collective, Eric Hadley, firings, first class flight, George Parker, Maurice Levy, Microsoft, publicis groupe, razorfish, Robert Redford, Rosemary Ryan, Sean Carver, sundance festival, top marketing executives, Ty Montague
By Stephen Foster on May 3, 2011
Microsoft has shifted its Office account from JWT to roster agency Deutsch while its new Bing search engine account is also looking for a new home, likely to Crispin Porter + Bogusky. This is a devastating double whammy for JWT as it launched Bing, Microsoft’s latest rival to Google, back in 2009. JWT CEO Bob [...]
Posted in Agencies, Clients, Creative, News | Tagged Bill Gates, bing, Bob Jeffrey, co:, crispin porter+bogusky, deutsch, Jerry Seinfeld, jwt new york, Microsoft, office, Rosemarie Ryan, Ty Montague, windows 7, WPP
By Stephen Foster on September 17, 2010
New agencies traditionally promise to do things better and differently and new agency Co:, formed by former JWT New York bosses Ty Montague and Rosemarie Ryan is doing just that. Actually they say it’s not an agency at all but a “brand innovation studio.” The name Co: (with the colon) has been chosen to illustrate [...]
Posted in Agencies, News | Tagged brand innovation studio, co:, JWT, naked communications, Rosemarie Ryan, Ty Montague
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