By Stephen Foster on October 7, 2011
What we used to call advertising agencies (and mostly still do) have always had naming problems. There’s a perennial fear that advertising is old hat, that the future is something else and the name of the ‘agency’ had better reflect this. So, at various times, we’ve had ‘through the line’ agencies (ones which do advertising [...]
Posted in Agencies, Creative, News | Tagged advertising week, advertisng, boase massimi pollitt, David Sable, ddb london, direct marketing, doyle dane bernbach, huffington post, names, New York, the weekly ramble, tribal, WPP, wunderman, Y&R ceo, young & rubicam
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