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Browse: Home / transport for london

transport for london

Brand Boris bicycles to Olympic glory

Brand Boris bicycles to Olympic glory

By Paul Simons on July 30, 2012

On Saturday I witnessed one of those magnificent moments that seem so typically British. I found a spot on the route for the Olympic men’s road race close to the finish at the bottom of Hyde Park. As the tail end Charlies were coming around the corner in dribs and drabs there was a sudden [...]

Posted in Clients, Creative, Media, Politics, PR | Tagged barclays, boris bikes, Boris Johnson, mayor of london, olympics, transport for london

How CBS Outdoor got the £1.5bn contract of the decade completely wrong

How CBS Outdoor got the £1.5bn contract of the decade completely wrong

By Staff on September 7, 2011

CBS Outdoor is suing London Underground owner Transport for London over its alleged mismanagement of the £1.5bn tube advertising contract CBS ‘won’ in 2006. Among the things CBS failed to anticipate were upgrading engineering works for the ageing system, modernisation of some key central London stations as part of the Crossrail project and the more [...]

Posted in Finance, Media, News | Tagged cbs outdoor, crossrail, Kevin Shute, kinetic, london underground, media buying, poster publicity, rainmaker, themediabriefing, transport for london, WPP, £1.5bn tube advertising contract

CBS Outdoor and London Underground square up for court battle over Tube ad costs

CBS Outdoor and London Underground square up for court battle over Tube ad costs

By Stephen Foster on August 26, 2011

Back in 2006 (two years before the recession struck in the UK and elsewhere) CBS outdoor signed an eight and a half year deal with London Underground to instal digital screens in flagship Tube stations like Oxford Circus. In return CBS guaranteed London Underground operating company Transport for London (TFL) about £70m a year from [...]

Posted in Finance, Media, News | Tagged 2012 olympics, carlton cinema advertising, cbs outdoor, digital screens, JC Decaux, london underground, maiden outdoor, Mark Chippendale, Mike Moran, oxford circus, pearl & dean, revenue guarantees, transport for london, tube advertising contract

CBS puts for sale sign on outdoor, banks on Olympics boost

CBS puts for sale sign on outdoor, banks on Olympics boost

By Staff on May 4, 2011

Of course the second is only relevant if the first, selling the outdoor business, doesn’t happen. CBS CEO Les Moonves said last night that he hadn’t yet had a call from French outdoor giant JC Decaux wanting to buy the broadcast company’s global outdoor business but that he would take it when the company did [...]

Posted in Finance, Media, News | Tagged CBS, cbs outdoor, Clear Channel, JC Decaux, Les Moonves, london olympics, london underground, more o'ferrall, nike, transport for london

CBS to sue London's tube over £71m poster contract - won't these dozy media companies ever learn?

CBS to sue London’s tube over £71m poster contract – won’t these dozy media companies ever learn?

By Stephen Foster on April 27, 2011

CBS Outdoor has said it will sue Transport for London (TfL) over its contract to supply London’s Underground system with posters in an apparent attempt to claw back the oodles of cash it’s lost since ‘winning’ the contract in 2006. CBS has indeed plastered some high profile bits of the underground, like Oxford Circus, with [...]

Posted in Agencies, Finance, Media, News | Tagged aegis, Andrew Marr, BBC, british rail, cbs outdoor, JC Decaux, kinetic, legal action, london tube, maiden, poster contract, posterscope, titan outdoor, transport for london, WPP

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