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Trada's crowd-sourced SEM offer is a challenge to big agency digital media departments

Trada’s crowd-sourced SEM offer is a challenge to big agency digital media departments

By Stephen Foster on January 6, 2012

Crowd-sourcing is all the rage these days (as is digital of course) and newish US-based SEM specialist Trada is using it to provide advertisers with ad packages devised by ‘crowd-sourced specialists, ie freelances. It’s a clever idea and Trada claims that its freelances can earn up to $14,500 per month putting the packages together, up [...]

Posted in Agencies, Clients, Creative, Media, News | Tagged 24/7 real media, bing, crowd-sourcing, digital ad packages, facebook packages, foundry ventures, freelances, google, publicis groupe, razorfish, sem marketing, trada, WPP, yahoo

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