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Toshiba

Was Dave Trott right to pick Otto Skorzeny of the SS as an example of a creative thinker?

Was Dave Trott right to pick Otto Skorzeny of the SS as an example of a creative thinker?

By Stuart Smith on November 29, 2011

Dave Trott, renowned creative director of the ‘Hello Tosh, Gotta Toshiba’ era, has lost none of his ability to surprise and shock. The other day, Stephen Foster suggested here that small quoted marketing services aggregators, such as Media Square, never amount to much because they can’t exploit scale: only the big boys, such as WPP [...]

Posted in Agencies, Clients, Creative, Politics | Tagged Adolf Hitler, battle of the bulge, chick smith trott, csttg, Dave Trott, David Stirling, Eisenhower, Franco, media square, Mussolini, odessa, Orde Wingate, Otto Skorzeny, Stuart Smith, Toshiba, waffen ss

Toshiba new business boosts counter-culture agency Goodness Mfg.

Toshiba new business boosts counter-culture agency Goodness Mfg.

By Angie Dean on November 1, 2010

Toshiba USA has named Hollywood-based Goodness Mfg. agency of record for its consumer electronics computers business. The decision was made after Irvine, CA-headquartered Toshiba conducted a lengthy review with multiple agencies. The new business win marks one of several for Goodness Mfg. this year, including AOR assignments for LucasArts and Conn’s retail stores. Goodness Mfg.’s [...]

Posted in Agencies, Clients, News | Tagged assembly, crispin porter bogusky, goodness mfg., tablet computer, Toshiba

Focus on tech companies as Google readies TV launch, Japanese giants hit back

Focus on tech companies as Google readies TV launch, Japanese giants hit back

By Angie Dean on October 5, 2010

Eagerly-awaited Google TV, a web-meets-TV offering, is due to launch later this month and before then Sony will launch a combined TV and Blu-ray player powered by the Google system and box maker Logitech will bring out its version of the set-top gadget that powers it all. Big US TV networks NBC Universal, Times Warner [...]

Posted in Clients, Media, News | Tagged apple, google tv, intel, logitech, Microsoft, samsung, Sony, Toshiba

Samsung and Toshiba join tablet computer battle against Apple's iPad

Samsung and Toshiba join tablet computer battle against Apple’s iPad

By Angie Dean on September 3, 2010

Berlin’s IFA Show is the place to be this week and Samsung and Toshiba have just announced that they’re both to launch tablet devices against Apple’s iPad, with Toshiba’s Folio 100 set to hit the UK in October at just £329. Folio 100 is a whopper with a bigger screen than the iPad and slightly [...]

Posted in Clients, News | Tagged apple ipad, ifa show, samsung, Sir Howard Stringer, Sony, Steve Jobs, tablet computers, Toshiba

The iPad breaks into the corporate world

The iPad breaks into the corporate world

By David O'Reilly on August 25, 2010

Further good news for Apple. The iPad looks set to rival the Blackberry as the must-have corporate gizmo, judging by the latest research from Forresters, which found that as well as the expected consumer excitement over the device, companies are starting to use iPad for serious sales and information purposes. Mercedes-Benz has brought in iPads [...]

Posted in Media, News | Tagged apple, Dell, Mercedes Benz, Microsoft, samsung, Toshiba, twitter

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