By Angie Dean on November 2, 2012
Anheuser-Busch InBev has named AKQA as its US digital agency for Budweiser, Bud Light and Stella Artrois, replacing Heineken at the WPP-own company. Heineken is in the process of moving its digital work to above-the-line agency Wieden+Kennedy. In US terms AB InBev is much bigger than Heineken although Heineken is one of the fastest-growing imports. [...]
Posted in Agencies, Clients, Creative, News | Tagged ab inbev, akqa, bud light, Budweiser, cavalry, coors, ddb, heineken, mcgarrybowen, Paul Chibe, Tom Bedecarre, wieden+kennedy, WPP
By Stephen Foster on October 2, 2012
You can imagine the conversation can’t you – Ajaz Ahmed of AKQA (left) and Sir Martin Sorrell (not for the first time). “Look Ajaz, come in with us and we’ll back AKQA to be the biggest and best digital network in the world.” “It already is.” “Well even bigger and better than it is now.” [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged Ajaz Ahmed, akqa, atlanta, lbi, nike, portland, Sir Martin Sorrell, Tom Bedecarre, wieden+kennedy, WPP
By Stephen Foster on June 20, 2012
And then there was – nobody of much note (LBi possibly excepted) among digital agencies and Wieden+Kennedy and Mother holding out against the mighty wallets of the big marcoms companies in the creative sector. AKQA, the world’s biggest digital agency, has agreed to become part of Sir Martin Sorrell’s WPP empire for about $540m; some [...]
Posted in Agencies, Finance, News | Tagged $540m deal, Ajaz Ahmed, akqa, digital agency, Sir Martin Sorrell, takeover, Tom Bedecarre, WPP
Recent Comments