By Staff on October 7, 2012
Interpublic-owned DraftFCb hasn’t had the best of times recently, losing $1bn SC Johnson to BBDO and Ogilvy, Coors to WPP and seeing bits of its Taco Bell business dribble away. Now Mondelez, the newly-minted company containing Kraft’s snacks business, has asked it to repitch against agency of the moment Wieden+Kennedy for huge snack brand Oreo [...]
Posted in Agencies, Clients, Creative, News | Tagged bbdo, draftfcb, facebook, Gillette, Kraft, mondelez, oreo, procter & gamble, super bowl, Todd Tilford
By Stephen Foster on August 19, 2011
Nivea has used its Facebook page to apologise for an ad in Esquire for Nivea for Men featuring the line ‘Look Like You Give a Damn. Re-civilize Yourself.’ The trouble is the ad shows a black guy holding what looks like the severed head of some hairy cannibal. But with a line like that it [...]
Posted in Agencies, Clients, Creative, News | Tagged account loss, beiersdorf, draftfcb, esquire, fcb, grey new york, Interpublic, Kraft, nivea, nivea for men, office closures, racist ad, redundancies, sc johnson, Todd Tilford
By Stephen Foster on July 29, 2011
Household products giant SC Johnson has concluded its marathon agency review by splitting its $400m US and global $1bn account between WPP’s Ogilvy & Mather and Omnicom’s Chicago outpost Energy BBDO. This brings to an end a 50-year relationship with FCB, now part of Interpublic’s Chicago-based agency DraftFCB. So there’s some consolation for Chicago, which [...]
Posted in Agencies, Clients, Creative, News | Tagged account switch, draftfcb, energy bbdo, group m, Interpublic, Mark Modesto, Mark Pacchini, maxus, Michael Fassnacht, ogilvy & mather, omd, omnicom, pledge, sc johnson, Todd Tilford, WPP
By Stephen Foster on July 19, 2011
That surely is the first job for Todd Tilford, the new CCO of Interpublic-owned DraftFCB in Chicago. Tilford, who joins officially in August from Grey New York where he’s an executive creative director, will be faced with the final knockings of family-owned household product company SC Johnson’s agency review which has pitched 50-years incumbent DraftFCB [...]
Posted in Agencies, Clients, Creative, News | Tagged $1bn account, agency review, Andrew Robertson, bbdo, chicago, draftfcb, grey new york, Mark Modesto, mcgarrybowen, ogilvy & mather, sc johnson, sears, Todd Tilford
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