By Stephen Foster on December 11, 2012
Our favourite little black scorpion is back (someone’s got to like them), last seen invading the USA courtesy of Fiat (see the last few frames). And now the critter is back, rather more prominently, in another ad from The Richards Group, this time emphasising the sexy qualities of the souped-up Fiat 500 Arbarth Cabriolet. Those [...]
Posted in Agencies, Clients, Creative, News | Tagged electric cars, fiat, fiat arbarth 500, italy, scorpion, the richards group
By Stephen Foster on July 17, 2012
Fiat-owned Chrysler has won most of the plaudits going for its campaign featuring, inter alia, Eminem and Clint Eastwood from Wieden+Kennedy. Fiat’s efforts for its own cars in America have been, by contrast, a car crash, most notably the awful ads featuring Jennifer Lopez. Which resulted in the abrupt departures of some Fiat marketing executives [...]
Posted in Agencies, Clients, Creative, News | Tagged chrysler, fiat 500, immigrants ad, Jennifer Lopez, the richards group, wieden+kennedy
By Stephen Foster on March 2, 2012
To launch the Fiat 500 in the US the Italian car company, also now the majority owner of Chrysler, chose Jennifer Lopez to front a truly awful campaign that resulted in the departure of Fiat’s top US exec Laura Soave. Undeterred, the company has now turned to celebrated bad boy Charlie Sheen, former star of [...]
Posted in Agencies, Clients, Creative, News | Tagged 500 launch, Bernie Ecclestone, Catrinel Menghia, Charlie Sheen, fiat, Jennifer Lopez, Laura Soave, romanian model, saucy ads, the richards group, two and a half men
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