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By Stephen Foster on April 29, 2013
Nice to see that The Red Brick Road is still with us despite the loss of Tesco to Wieden+Kennedy and most, maybe all, of its founder owner/managers. Its work for Magners (Irish) cider has always stayed on the right side of ‘Oirishness’ and this recent one with actor Francis McGee, ‘This is the Now,’ is [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged Francis McGee, game of thropnes, irish cider, magners, slightly sinister irishman, the red brick road
By Stephen Foster on March 6, 2013
New(ish) Tesco CEO Phil Clarke is wasting no time in applying his boot to the ample rear of complacent old Tesco and the hitherto struggling retailer’s marketing seems to be increasingly his focus. Last year he moved the ad account from The Red Brick Road (virtually its in-house agency) to Wieden+Kennedy and he’s also shaken [...]
Posted in Agencies, Clients, Media, News | Tagged clubcard tv, lovefilm, netflix, Phil Clarke, Tesco, tesco tv, the red brick road, wieden+kennedy
By Stephen Foster on January 24, 2013
Sometimes people move from one agency to another just because they do; in other cases it might mean a bit more. Two such surfaced in Campaign this week; Brian Cooper (left) is joining Ogilvy in London as ECD to work mainly on Philips while Paul Hammersley, formerly of The Red Brick Road, is going to [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged apple, Brian Cooper, cossette, dare, mcbd, moves, ogilvy, Paul Hammersley, Tesco, the red brick road
By Stephen Foster on December 30, 2012
Audience researcher Nielsen reckons a Meerkats ad from VCCP was the most-liked ad on UK TV last year followed by efforts for the British Heart Foundation (Vinnie Jones from Grey), Kerrygold butter, John Lewis, Birds Eye Foods, Lindt chocolates, Andrex (a guide dogs appeal), TV marketing body Thinkbox, Carte Noire coffee and Cathedral City cheese. [...]
Posted in Agencies, Clients, Creative, Media, News, Research | Tagged comparethemarket.com, karmarama, kerrygold, meerkats, most-liked uk tv ads, nielsen, the red brick road, thinkbox, vccp
By Staff on July 21, 2012
WPP’s Sir Martin Sorrell (left) already has a lot on his plate, but one thing he ought to take time out to reflect on is why one of his agencies didn’t get closer to winning the £110m Tesco account which went to Wieden+Kennedy. Two of them, JWT and RKCR/Y&R, were on the long list but [...]
Posted in Agencies, Clients, Finance, News | Tagged grey, JWT, ogilvy, oystercatchers, Peter Cowie, rkcr/y&r, Sir Frank Lowe, Sir Martin Sorrell, Tesco, the red brick road, wieden+kennedy, WPP
By Stephen Foster on July 20, 2012
Of all the agencies in London that don’t do ‘safe’ Mother and Wieden+Kennedy are probably the two stand-outs. Mother didn’t pitch for Tesco’s £110m account (probably because it has Boots) but Wieden+Kennedy (which didn’t seem at all like a Tesco agency when this pitch process began) has beaten VCCP and TBWA Manchester to the whopper [...]
Posted in Agencies, Clients, Creative, News | Tagged Frank Lowe, Neil Christie, tbwa manchester, Tesco, the red brick road, vccp, wieden+kennedy
By Stephen Foster on June 2, 2012
My spies tell me that The Red Brick Road, the agency that resigned £110m Tesco, has been asked to continue on the account to Christmas instead of the original termination date of October. What this says about the whole pitch process, including the decision to review the account in the first place, I know not. [...]
Posted in Agencies, Clients, Creative, News | Tagged Paul Hammersley, Paul Weinberger, Phil Clarke, queen's diamond jubilee, redundancies, Tesco, the red brick road, £110m pitch
By Stephen Foster on May 28, 2012
TBWA Manchester could be set to make one the biggest ad comebacks as, according to Campaign, it went down a storm with Tesco at the giant retailer’s round of chemistry’ meetings over the future of its £110m account, thereby propelling big brother in London onto the shortlist. This could just be someone at TBWA talking [...]
Posted in Agencies, Clients, Creative, News | Tagged dixons, easyJet, honda, JWT, nike, oystercatchers, pitch, shortlist, Sir Martin Sorrell, tbwa, tbwa manchester, Tesco, the red brick road, vccp, wieden+kennedy
By Staff on May 7, 2012
Six agencies appear to have made the cut for the first presentations for the £110m Tesco UK account: McCann, SapientNitro, VCCP, WCRS and WPP-owned Grey and JWT. The list may be added to but many people’s favourite Publicis seems to have been ruled out because sister agency Saatchi & Saatchi handles Asda (a long-time Publicis [...]
Posted in Agencies, Clients, News | Tagged Asda, dixons, Dudley Moore, Frank Lowe, JWT, Lowe Howard-Spink, m&s saatchi, mccann, oystercatchers, Paul Hammersley, Paul Weinberger, publicis, saatchi & saatchi, sapientnitro, Tesco, the red brick road, vccp, wcrs
By Stephen Foster on April 27, 2012
The Red Brick Road, Tesco’s UK agency for seven years, has accepted the inevitable and resigned the £110m account, all of it, it seems, including Tesco Bank, Tesco.com and trade marketing which is was supposed to be keeping. Which raises two questions: is there a future for TRBR? And where else can Tesco go other [...]
Posted in Agencies, Clients, News | Tagged adam & eve, CHI, David Hackworthy, ddb, John Lewis, JWT, mccann, oystercatchers, Paul Hammersley, Paul Weinberger, publicis, Rick Bendel, rkcr/y&r, Sir Martin Sorrell, Tesco, the red brick road, trbr, walmart, £110m account
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