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Resurgent Tesco launches free Clubcard TV

Resurgent Tesco launches free Clubcard TV

New(ish) Tesco CEO Phil Clarke is wasting no time in applying his boot to the ample rear of complacent old Tesco and the hitherto struggling retailer’s marketing seems to be increasingly his focus. Last year he moved the ad account ...

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The Red Brick Road gets longer run with Tesco

The Red Brick Road gets longer run with Tesco

My spies tell me that The Red Brick Road, the agency that resigned £110m Tesco, has been asked to continue on the account to Christmas instead of the original termination date of October. What this says about the whole pitch ...

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