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DDB London and Bakers make their own Italian Job

DDB London and Bakers make their own Italian Job

By Stephen Foster on August 19, 2011

The Italian Job starring Michael Caine and three Minis trespassing on Mafia territory was made back in 1969 (there was a forgettable remake in 2003) and it has lodged in the creative memory ever since. Now DDB London has come up with its own version of the famous cliff-hanger final scene in a new ad [...]

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BSUR Amsterdam recreates The Italian Job for BMW's Mini Countryman launch

BSUR Amsterdam recreates The Italian Job for BMW’s Mini Countryman launch

By Staff on September 2, 2010

The Mini Countryman is a bizarre attempt by BMW to install an estate car cum crossover vehicle in a small town car. As such it’s probably a clever idea to remind customers of the brand’s roots. Minis are synonomous with ‘swinging London,’ epitomised by their role in the 1969 Peter Collinson film The Italian Job [...]

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