By Angie Dean on June 20, 2011
Which is pretty good good going and probably a sign that Wieden+Kennedy Amsterdam is in with a pretty good chance of emulating its Portland big brother last year and coming away with a pile of gongs at this week’s Cannes Lions awards. ‘The date’ is the latest in Heineken’s ‘open your world’ campaign which is [...]
Posted in Agencies, Clients, Creative, News | Tagged advertising, broadcast, cannes lions, heineken, open your world, the date, two million hits, w+k, wieden+kennedy amsterdam, Youtube
By Angie Dean on May 27, 2011
Wieden+Kennedy Amsterdam has bagged $400m Heineken and it’s setting a frenetic pace with these ‘Open your world’ big budget ads, this one (‘the date’) directed by Fredrik Bond. You can see it’s meant to be global by the Chinesey bits, including the girl. And it skirts around the drink + sex + aggression issues very [...]
Posted in Agencies, Clients, Creative, News | Tagged aggression, chinese, Fredrik Bond, global, heineken, open your world, sex, the date, wieden+kennedy amsterdam
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