By Stuart Smith on June 8, 2012
An amusing industry spat has broken out between the Chartered Institute of Marketing and just about everyone else over the way the industry has been handling the vexed issue of marketing to children. One year into the Bailey era, the CIM has released research that apparently shows 85% of parents are unaware of the Government-sponsored [...]
Posted in Agencies, Politics, Research | Tagged advertising association, asa, Chartered Institute of Marketing, David Cameron, David Thorp, Ian Twinn, isba, Letting Children Be Children, Mark Lund, Reg Bailey, The Bailey Report
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