By Staff on May 22, 2012
Yes it does, really. BrandZ is WPP and research company Millward Brown’s annual study of the world’s biggest brands, combining financial info and consumer reports. This year’s study shows that 77 per cent of the top 100 have women in the boardroom, the average value of these brands is $27bn (double the men only amount) [...]
Posted in Clients, Finance, News, Research | Tagged africa, apple, biggest brands survey, brandz, coca-cola, David Roth, Eileen Campbell, fastest-growing companies, google, IBM, massmart, millward brown, samsung, technology, telecoms, walmart, women, WPP
By Stephen Foster on April 2, 2012
Brand loyalty is well and truly on the wane in mature markets according to a new survey from Ernst & Young, with just 25 per cent of US consumers calling themselves brand loyal compared to a global average of 40 per cent. The consultancy firm ascribes this partly to the rise of social media which [...]
Posted in Agencies, Clients, Media, News, Research | Tagged brand loyalty, chameleon consumers, co-creating consumers, ernst & young, facebook, financial services, new survey, Richard Ingleton, technology, telecoms, twitter
By Angie Dean on October 10, 2011
Wieden+Kennedy Amsterdam is arguably the hottest agency in Europe with lead creative duties for Coca-cola and Heineken to add to its Nike, EA and ESPN foundations, and now it’s making its first foray into the potentially huge Russian market with the Beeline mobile telecoms brand. Beeline, which is owned by Russian telecoms firm VimpelCom, is [...]
Posted in Agencies, Clients, Creative, News | Tagged $134m budget, account win, beeline, coca-cola, espn, heineken, Lee Newman, mobile packages, nike, Olga Turishcheva, russia, telecoms, vimpelcom, wieden+kennedy amsterdam
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