By Stephen Foster on August 24, 2012
Well it is an epic if you think back to what advertising for the Sun newspaper used to be like – cheese, cheese and more (very cheap) cheese. News International, reeling from the closure of the News of the World last autumn, appointed a ‘Team News’ from WPP to handle its biggest-selling and most profitable [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged Gary Hoffman-Gill, get involved, grey london, Prince Harry, Rupert Murdoch, Sir Martin Sorrell, sun ad, team news, WPP
By Angie Dean on April 5, 2012
News International has made its choice from the WPP agencies involved in the closed pitch for its business and the winners are: Grey, M/SIX (formerly CHI Media), Ogilvy One (direct) and Ogilvy Change (‘behavioural science’ apparently). WPP losers are creative agency CHI, which handled The Times, and media agency Mindshare which had The Times and [...]
Posted in Agencies, Clients, Media, News | Tagged CHI, grey, Katie Vanneck-Smith, m/six, mindshare, news international ad account, news of the world, ogilvy change, ogilvy one, phone hacking, Rebekah Brooks, Rory Sutherland, Rupert Murdoch, sun on sunday, team news, the sun
By Stephen Foster on February 20, 2012
The ‘will it happen, won’t it happen’ debate over Rupert Murdoch’s The Sun on Sunday has been abruptly ended by the great man – it’s going to arrive this Sunday February 26th and he’s going to be in charge. Rupert has always enjoyed inky fingers (in moderation), spending time as a very young man as [...]
Posted in Media, News, Politics | Tagged daily express, Dominic Mohan, february 26 launch date, news of the world, phone hacking scandal, police, Rupert Murdoch, Sir Martin Sorrell, Sun, team news, the sun on sunday, wpp pitch
By Stephen Foster on February 9, 2012
This is becoming a bit of a trend, News International has awarded its £28m ad account (does it really spend that much on external media?) to holding company WPP. WPP is to set up ‘Team News’ to handle News international’s three remaining papers in the UK, the Sun,The Times and the Sunday Times (the News [...]
Posted in Agencies, Clients, Creative, Media, News, Politics, PR | Tagged CHI, closed pitch, grey, Johnny Hornby, news corporation, News International, news of the world, phone hacking, rkcr/y&r, Rupert Murdoch, Sir Martin Sorrell, team news, the sun, the sunday times, the times, Vodafone, WPP, £28m ad account
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