Head creative Lee Clow (of Apple fame) may have just become the latest ‘Lion of St Mark’ as far as the Cannes Lions are concerned but I do sometimes wonder about TBWA\Chiat Day. Back in March the agency produced a ...Read More »
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New TBWA Southwest Airlines campaign is mired in philosophy – we just want to know what it’s selling?
Is it the case that the more the purveyors of products and services cover soak us with implausible and insincere compliments, the busier they actually are ignoring our needs and lifting our wallets? Every time you hear a statement from ...Read More »
Everybody else in marcoms land may be opening their wallets (or taking a look and then putting it back in their pockets in the case of Publicis Groupe with Interpublic) but Havas boss David Jones has decided that hiring rather ...Read More »
And he ought to know what he’s talking about: Lee Clow (pictured), chairman of TBWA/Chiat Day, is the man who’s handled Apple’s advertising for the last 30-odd years, and Apple hasn’t done badly has it? Agencies are always moaning about ...Read More »
Steve Jobs’ decision to step down as CEO of Apple aged 56 is hardly a surprise but it’s still a shock. Jobs, who founded the company before being kicked out and coming back to rescue it with the launch if ...Read More »
Someone had to pay for the indignity of Pepsi losing second place in the US soft drinks market to Diet Coke (no prizes for guessing which one is first) so PepsiCo Beverages CMO Jill Beraud is on her way. She ...Read More »