By Stephen Foster on April 26, 2013
Head creative Lee Clow (of Apple fame) may have just become the latest ‘Lion of St Mark’ as far as the Cannes Lions are concerned but I do sometimes wonder about TBWA\Chiat Day. Back in March the agency produced a stinker of a campaign for Southwest Airlines, cliche loaded on cliche, and now it’s produced [...]
Posted in Agencies, Clients, Creative, News | Tagged bucket of goo, copywriting, johnson & johnson, Lee Clow, lion of st mark, southwest airlines, tbwa/chiat day
By Staff on August 6, 2012
Everybody else in marcoms land may be opening their wallets (or taking a look and then putting it back in their pockets in the case of Publicis Groupe with Interpublic) but Havas boss David Jones has decided that hiring rather than buying people is the thing to do. Now he’s hired former McCann exec Robert [...]
Posted in Agencies, Clients, Finance, News | Tagged Andrew Benett, arnold, david jones, havas, mccann, Nick Brien, Robert LePlae, tbwa/chiat day
By Staff on March 21, 2012
And he ought to know what he’s talking about: Lee Clow (pictured), chairman of TBWA/Chiat Day, is the man who’s handled Apple’s advertising for the last 30-odd years, and Apple hasn’t done badly has it? Agencies are always moaning about clients, of course, as clients have been known to do the other way round. But [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged apple, Clients, Creative, Lee Clow, remuneration, research, tbwa/chiat day
By Stephen Foster on August 25, 2011
Steve Jobs’ decision to step down as CEO of Apple aged 56 is hardly a surprise but it’s still a shock. Jobs, who founded the company before being kicked out and coming back to rescue it with the launch if the iPod, iPhone and iPad, has been bedevilled by ill-health for a decade now, being [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged apple, ceo, Chris Cook, exxon mobil, ill health, iPad, iPhone, iPod, resignation, Steve Jobs, tbwa/chiat day
By Stephen Foster on June 17, 2011
Someone had to pay for the indignity of Pepsi losing second place in the US soft drinks market to Diet Coke (no prizes for guessing which one is first) so PepsiCo Beverages CMO Jill Beraud is on her way. She will be replaced by three people it seems, as PepsiCo tries for a more ‘global’ [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged bbdo, Brad Jakeman, coca-cola, Coke, diet coke, doritos, frito-lay, fritos, gatorade, Indra Nooyi, Jill Beraud, mccann-erickson, mountain dew, omnicom, Pepsi, PepsiCo, Simon Cowell, Simon Lowden, sobe, tbwa/chiat day, tropicana, walkers crisps, wieden+kennedy, x factor us
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