By Stephen Foster on May 10, 2012
And we shouldn’t ignore digital giant AKQA either, which shares Nike creative duties with Wieden+Kennedy. A few weeks ago we suggested that Adidas, a tier one World Cup sponsor, was looking for an agency “to kill Nike,” which regularly disrupts Adidas’s expensive relationship with both the World Cup and the Olympics through its artful deployment [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged 1984, adidas, akqa, Andre Laurentino, apple, bartle bogle hegarty, brazil, chiat day, ddb, ggt, Jay Chiat, Lee Clow, media arts lab, mother, nike, olympics, omnicom, sid lee, simons palmer, tbwa london, tbwa worldwide, tier one sponsor, w+k amsterdam, wieden+kennedy, world cup, write the future
By Staff on February 9, 2012
Omnicom-owned TBWA Worldwide has won GlaxoSmithKline’s $100m Aquafresh toothpaste creative account from WPP’s Grey and is set to manage the account from London. GSK is one of Grey’s biggest global accounts. GSK hired Omnicom media shop PHD to handle its global media account back in 2010. This is a huge boost for TBWA London which [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged $100m account, alli, aquafresh, glaxosmithkline, grey, muller yogurt, omnicom, phd, resignation, tbwa london, tbwa worldwide, WPP
By Staff on May 9, 2011
The ever-growing Cannes Lions ad film festival (or festival of creativity as we’re supposed to call it) is introducing an effectiveness award, judging last year’s winners and shortlisted entries against some rather vague performance criteria. Here’s what they say: The Cannes Lions International Festival of Creativity’s newest category launches this year with 142 entries from [...]
Posted in Agencies, Clients, Creative, News | Tagged ad awards, cannes lions, festival of creativity, Jean-Marie Dru, new effectiveness award, tbwa worldwide, Terry Savage
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