By Angie Dean on February 29, 2012
Fika is the Swedish word for coffee break apparently and it’s the theme of this new ad, featuring naughty-but-nice spokesman Johan, for Gevalia coffee from brand owner Kraft and current agency of the moment Taxi New York (a month ago it was Droga5 but things happen quickly at the once sleepy food and snacks company [...]
Posted in Agencies, Clients, Creative, News | Tagged amsterdam, fika coffee break, gevalia coffee, Jane Hope, Kraft, Paul Lavoie, revlon, starbucks, taxi new york, toronto, vw, y&r, young & rubicam
By Stephen Foster on February 28, 2012
Mio Energy is one of the most eagerly-awaited of Kraft’s growing hand of new products, one designed to take on all-conquering Red Bull and, maybe, turn its new snacks company into a rival to snacks and beverage combo PepsiCo. This is the launch campaign from Taxi New York, treading on Star Wars territory like so [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged animation wizards, energy additive, foods and snacks, Irene Rosenfeld, Kraft, mio energy, pysop, star wars, taxi new york, Tony Vernon, WPP
By Angie Dean on November 7, 2011
Ever-controversial Kraft (since its takoever of Cadbury anyway) is planning to take on Red Bull and other energy drinks with the launch of a bottled caffeinated version, MiO Energy, of its MiO ‘water enhancer.’ MiO, which you add to water to make it taste better (or different) has generated $100m in revenue in its first [...]
Posted in Agencies, Clients, Creative, News | Tagged athenos, caffeine, drago5, energy drinks, Irene Rosenfeld, Kraft, launch, mcgarrybowen, mio, mio energy, mother new york, red bull, sour patch kids, taxi new york, toronto
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