By Stephen Foster on June 23, 2012
Once upon a time ads had jingles then a few Brits, John Hegarty at BBH with ‘Heard it through the Grapevine’ for Levi’s being the most notable example, thought that was a bit old-fashioned and began choosing already out there music to give their ads more resonance. Earlier in the week we noted that Chipotle, [...]
Posted in Agencies, Clients, Creative, News | Tagged back to the start, bbh, betc 'the bear', branded entertainment grand prix, canal plus, chipotle, coldplay, creative artists agency, fast food chain, film grand prix, saatchi & saatchi, sustainable farming, the guardian, the scientist, three little pigs, Willie Nelson
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