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	<title>More About Advertising &#187; Sun</title>
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	<link>http://www.moreaboutadvertising.com</link>
	<description>The alternative voice of advertising, marketing and media</description>
	<lastBuildDate>Fri, 24 May 2013 17:31:05 +0000</lastBuildDate>
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		<item>
		<title>It&#8217;s time the UK&#8217;s &#8216;over-mighty&#8217; media turned on David Cameron and George Osborne</title>
		<link>http://www.moreaboutadvertising.com/2012/05/its-time-the-uks-over-mighty-media-turned-on-david-cameron-and-george-osborne/</link>
		<comments>http://www.moreaboutadvertising.com/2012/05/its-time-the-uks-over-mighty-media-turned-on-david-cameron-and-george-osborne/#comments</comments>
		<pubDate>Fri, 18 May 2012 08:42:51 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Finance]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Barack Obama]]></category>
		<category><![CDATA[bully pulpits]]></category>
		<category><![CDATA[camp david]]></category>
		<category><![CDATA[coalition government]]></category>
		<category><![CDATA[daily mail]]></category>
		<category><![CDATA[David Cameron]]></category>
		<category><![CDATA[deficit reduction]]></category>
		<category><![CDATA[france]]></category>
		<category><![CDATA[Francois Hollande]]></category>
		<category><![CDATA[ft]]></category>
		<category><![CDATA[g8]]></category>
		<category><![CDATA[George Osborne]]></category>
		<category><![CDATA[Greece]]></category>
		<category><![CDATA[leveson inquiry]]></category>
		<category><![CDATA[liberal democrats]]></category>
		<category><![CDATA[Martin Wolf]]></category>
		<category><![CDATA[news corporation]]></category>
		<category><![CDATA[Nick Clegg]]></category>
		<category><![CDATA[Sir Martin Sorrell]]></category>
		<category><![CDATA[slash and burn]]></category>
		<category><![CDATA[Sly Bailey]]></category>
		<category><![CDATA[spain]]></category>
		<category><![CDATA[stagnation]]></category>
		<category><![CDATA[Sun]]></category>
		<category><![CDATA[trinity mirror]]></category>
		<category><![CDATA[uk economy]]></category>
		<category><![CDATA[Vince Cable]]></category>
		<category><![CDATA[WPP]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=43837</guid>
		<description><![CDATA[For a couple of years at least the UK media markets have been defying gravity, showing reasonable growth (in the circumstances) despite a wider economy that&#8217;s stagnant at best. Over the weekend UK PM David Cameron (pictured) will be hobnobbing with the G8 group of industrial nations at Barack Obama&#8217;s Camp David weekend place. He [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>As boss Sly Bailey quits in pay row &#8211; does anyone still need Trinity Mirror?</title>
		<link>http://www.moreaboutadvertising.com/2012/05/as-boss-sly-bailey-quits-in-pay-row-does-anyone-still-need-trinity-mirror/</link>
		<comments>http://www.moreaboutadvertising.com/2012/05/as-boss-sly-bailey-quits-in-pay-row-does-anyone-still-need-trinity-mirror/#comments</comments>
		<pubDate>Fri, 04 May 2012 08:03:30 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Finance]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[associated]]></category>
		<category><![CDATA[cost-cutting]]></category>
		<category><![CDATA[daily mail]]></category>
		<category><![CDATA[daily mirror]]></category>
		<category><![CDATA[digital onslaught]]></category>
		<category><![CDATA[ipc magazines]]></category>
		<category><![CDATA[local papers]]></category>
		<category><![CDATA[news corporation]]></category>
		<category><![CDATA[News International]]></category>
		<category><![CDATA[people]]></category>
		<category><![CDATA[Rupert Murdoch]]></category>
		<category><![CDATA[Sly Bailey]]></category>
		<category><![CDATA[Sun]]></category>
		<category><![CDATA[sunday mirror]]></category>
		<category><![CDATA[Telegraph]]></category>
		<category><![CDATA[trinity mirror]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=42785</guid>
		<description><![CDATA[Sly Bailey, Sylvia as was, has quit her job as CEO of Trinity Mirror, publisher of the Daily Mirror, Sunday Mirror and People plus a collection of local papers in an argument with shareholders over her £1.7m pay package. Bailey, a former IPC Magazines boss before she took over at the Mirror in 2003, faced [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2012/05/as-boss-sly-bailey-quits-in-pay-row-does-anyone-still-need-trinity-mirror/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sun on Sunday up, The Times down as rival Guardian waits for &#8216;Three Little Pigs&#8217; sales boost</title>
		<link>http://www.moreaboutadvertising.com/2012/03/sun-on-sunday-up-the-times-down-as-rival-guardian-waits-for-three-little-pigs-sales-boost/</link>
		<comments>http://www.moreaboutadvertising.com/2012/03/sun-on-sunday-up-the-times-down-as-rival-guardian-waits-for-three-little-pigs-sales-boost/#comments</comments>
		<pubDate>Tue, 13 Mar 2012 10:04:25 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[bartle bogle hegarty]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[Chris Blackhurst]]></category>
		<category><![CDATA[Daily Telegraph]]></category>
		<category><![CDATA[guardian]]></category>
		<category><![CDATA[i]]></category>
		<category><![CDATA[Independent]]></category>
		<category><![CDATA[news of the world]]></category>
		<category><![CDATA[people]]></category>
		<category><![CDATA[Rupert Murdoch]]></category>
		<category><![CDATA[Sir Michael Parkinson]]></category>
		<category><![CDATA[Stefano Hatfield]]></category>
		<category><![CDATA[Sun]]></category>
		<category><![CDATA[sun on sunday]]></category>
		<category><![CDATA[sundaymirror]]></category>
		<category><![CDATA[the times]]></category>
		<category><![CDATA[thelondonpaper]]></category>
		<category><![CDATA[three little pigs]]></category>
		<category><![CDATA[uk newspaper sales]]></category>
		<category><![CDATA[X-Factor]]></category>
		<category><![CDATA[Youtube]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=38617</guid>
		<description><![CDATA[Rupert Murdoch&#8217;s new Sunday version of the Sun is selling about 2.7m copies after three weeks, down from week one&#8217;s 3.2m but slightly up on week two. Selling at 50p against Trinity&#8217;s Mirror&#8217;s £1 Sunday Mirror and People obviously helps of course (both the latter have stabilised after dropping 30 per cent or so with [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2012/03/sun-on-sunday-up-the-times-down-as-rival-guardian-waits-for-three-little-pigs-sales-boost/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Murdoch opens his DIY Sunday newspaper kit</title>
		<link>http://www.moreaboutadvertising.com/2012/02/murdoch-opens-his-diy-sunday-newspaper-kit/</link>
		<comments>http://www.moreaboutadvertising.com/2012/02/murdoch-opens-his-diy-sunday-newspaper-kit/#comments</comments>
		<pubDate>Mon, 20 Feb 2012 08:12:45 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[daily express]]></category>
		<category><![CDATA[Dominic Mohan]]></category>
		<category><![CDATA[february 26 launch date]]></category>
		<category><![CDATA[news of the world]]></category>
		<category><![CDATA[phone hacking scandal]]></category>
		<category><![CDATA[police]]></category>
		<category><![CDATA[Rupert Murdoch]]></category>
		<category><![CDATA[Sir Martin Sorrell]]></category>
		<category><![CDATA[Sun]]></category>
		<category><![CDATA[team news]]></category>
		<category><![CDATA[the sun on sunday]]></category>
		<category><![CDATA[wpp pitch]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=36700</guid>
		<description><![CDATA[The &#8216;will it happen, won&#8217;t it happen&#8217; debate over Rupert Murdoch&#8217;s The Sun on Sunday has been abruptly ended by the great man &#8211; it&#8217;s going to arrive this Sunday February 26th and he&#8217;s going to be in charge. Rupert has always enjoyed inky fingers (in moderation), spending time as a very young man as [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2012/02/murdoch-opens-his-diy-sunday-newspaper-kit/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Can Rupert Murdoch save the sinking Sun?</title>
		<link>http://www.moreaboutadvertising.com/2012/02/can-rupert-murdoch-save-the-sinking-sun/</link>
		<comments>http://www.moreaboutadvertising.com/2012/02/can-rupert-murdoch-save-the-sinking-sun/#comments</comments>
		<pubDate>Mon, 13 Feb 2012 08:02:03 +0000</pubDate>
		<dc:creator>Stuart Smith</dc:creator>
				<category><![CDATA[Finance]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[arrests]]></category>
		<category><![CDATA[bskyb]]></category>
		<category><![CDATA[Dominic Mohan]]></category>
		<category><![CDATA[James Murdoch]]></category>
		<category><![CDATA[ministry of defence]]></category>
		<category><![CDATA[news corporation]]></category>
		<category><![CDATA[news of the world]]></category>
		<category><![CDATA[phone hacking]]></category>
		<category><![CDATA[Rupert Murdoch]]></category>
		<category><![CDATA[Sue Akers]]></category>
		<category><![CDATA[Sun]]></category>
		<category><![CDATA[sun on sunday]]></category>
		<category><![CDATA[UK police]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=35960</guid>
		<description><![CDATA[A News International spokesman tells us Sun editor Dominic Mohan is &#8220;not resigning&#8221; in the wake of five more high-profile arrests of his senior colleagues. Well, thank goodness for that. Someone has to be there to switch off the lights, and there now seem precious few editorial staff of any standing who aren&#8217;t on bail, [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2012/02/can-rupert-murdoch-save-the-sinking-sun/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>News International reviews £28m ad account &#8211; does this mean a Sun on Sunday is finally on the way?</title>
		<link>http://www.moreaboutadvertising.com/2012/01/news-international-reviews-28m-ad-account-does-this-mean-a-sun-on-sunday-is-finally-on-the-way/</link>
		<comments>http://www.moreaboutadvertising.com/2012/01/news-international-reviews-28m-ad-account-does-this-mean-a-sun-on-sunday-is-finally-on-the-way/#comments</comments>
		<pubDate>Thu, 26 Jan 2012 10:01:01 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Finance]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[ad agency review]]></category>
		<category><![CDATA[CHI]]></category>
		<category><![CDATA[engine group]]></category>
		<category><![CDATA[Mazher Mahmood]]></category>
		<category><![CDATA[mindshare]]></category>
		<category><![CDATA[news of the world replacement]]></category>
		<category><![CDATA[phone hacking]]></category>
		<category><![CDATA[Rupert Murdoch]]></category>
		<category><![CDATA[Sun]]></category>
		<category><![CDATA[sunday mirror]]></category>
		<category><![CDATA[Sunday Times]]></category>
		<category><![CDATA[the sun on sunday]]></category>
		<category><![CDATA[the times]]></category>
		<category><![CDATA[trinity mirror]]></category>
		<category><![CDATA[wcrs]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=34529</guid>
		<description><![CDATA[It&#8217;s pretty hard to think of any UK company that&#8217;s been as deep in the mire as News International, the News Corporation-owned company that published the recently-extinguished phone-hacking News of the World. But News is reviewing its £28m account according to Campaign, suggesting that the ever-combative company has decided that sitting in the corner and [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2012/01/news-international-reviews-28m-ad-account-does-this-mean-a-sun-on-sunday-is-finally-on-the-way/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Dynasty duo in ad debut for Snickers and AMV</title>
		<link>http://www.moreaboutadvertising.com/2012/01/dynasty-duo-in-ad-debut-for-snickers-and-amv/</link>
		<comments>http://www.moreaboutadvertising.com/2012/01/dynasty-duo-in-ad-debut-for-snickers-and-amv/#comments</comments>
		<pubDate>Mon, 23 Jan 2012 10:35:45 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[dynasty]]></category>
		<category><![CDATA[Ian Mac]]></category>
		<category><![CDATA[Joan Collins]]></category>
		<category><![CDATA[Karren Brady]]></category>
		<category><![CDATA[mars]]></category>
		<category><![CDATA[snickers]]></category>
		<category><![CDATA[Stephanie Beacham]]></category>
		<category><![CDATA[Sun]]></category>
		<category><![CDATA[west ham]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=34273</guid>
		<description><![CDATA[Well here they are Dynasty&#8217;s Joan Collins and Stephanie Beacham for Mars&#8217; Snickers from AMV/BBDO. Our correspondent Ian Mac (see Recent Comments) loves it but I dunno. To make you laugh it has to ever-so-slightly plausible. Even West Ham&#8217;s Karren Brady, the Sun-styled &#8216;first lady of football,&#8217; isn&#8217;t this bad. Maybe they should have persuaded [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2012/01/dynasty-duo-in-ad-debut-for-snickers-and-amv/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>In all the farrago about Media Square I&#8217;d forgotten Kelvin MacKenzie was once briefly the boss</title>
		<link>http://www.moreaboutadvertising.com/2012/01/in-all-the-farrago-about-media-square-id-forgotten-kelvin-mackenzie-was-once-briefly-the-boss/</link>
		<comments>http://www.moreaboutadvertising.com/2012/01/in-all-the-farrago-about-media-square-id-forgotten-kelvin-mackenzie-was-once-briefly-the-boss/#comments</comments>
		<pubDate>Tue, 17 Jan 2012 10:42:39 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Finance]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Andrew Neill]]></category>
		<category><![CDATA[David Reid]]></category>
		<category><![CDATA[highbury house]]></category>
		<category><![CDATA[Huntsworth]]></category>
		<category><![CDATA[Janet Street-Porter]]></category>
		<category><![CDATA[Kelvin MacKenzie]]></category>
		<category><![CDATA[live tv]]></category>
		<category><![CDATA[media square]]></category>
		<category><![CDATA[mirror group]]></category>
		<category><![CDATA[msq partners]]></category>
		<category><![CDATA[news corporation]]></category>
		<category><![CDATA[Roger Parry]]></category>
		<category><![CDATA[Rupert Murdoch]]></category>
		<category><![CDATA[Sun]]></category>
		<category><![CDATA[talk radio]]></category>
		<category><![CDATA[talksport]]></category>
		<category><![CDATA[utv]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=33676</guid>
		<description><![CDATA[Exhumations are continuing into the demise of UK marcoms group Media Square, with Bob Willott of Financial Services Marketing Intelligence laying out the company&#8217;s series of disastrous deals (most notably buying a job lot of unwanted companies from PR group Huntsworth in 2005 for £63m, in cash of all things) and the new management of [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Did a Yeo Valley strategy help Bartle Bogle Hegarty win the Guardian newspaper account?</title>
		<link>http://www.moreaboutadvertising.com/2011/11/did-a-yeo-valley-strategy-help-bartle-bogle-hegarty-win-the-guardian-newspaper-account/</link>
		<comments>http://www.moreaboutadvertising.com/2011/11/did-a-yeo-valley-strategy-help-bartle-bogle-hegarty-win-the-guardian-newspaper-account/#comments</comments>
		<pubDate>Wed, 16 Nov 2011 09:44:41 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Adam Freeman]]></category>
		<category><![CDATA[agency review]]></category>
		<category><![CDATA[bartle bogle hegarty]]></category>
		<category><![CDATA[bbh]]></category>
		<category><![CDATA[economist]]></category>
		<category><![CDATA[financial times]]></category>
		<category><![CDATA[Jason Gonsalves]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[north somerset]]></category>
		<category><![CDATA[rapping farmers]]></category>
		<category><![CDATA[rkcr/y&r]]></category>
		<category><![CDATA[Sir John Hegarty]]></category>
		<category><![CDATA[Sun]]></category>
		<category><![CDATA[the churned forever]]></category>
		<category><![CDATA[the guardian]]></category>
		<category><![CDATA[wieden+kennedy london]]></category>
		<category><![CDATA[yeo valley]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=29496</guid>
		<description><![CDATA[Bartle Bogle Hegarty likes to talk about modern advertising as &#8216;Super Bowl meets social media,&#8217; making big impact commercials that run a few times before big paid-for audiences before they reach millions more on YouTube and pick up thousands more Facebook fans. Its work for Yeo Valley, a collection of organic dairy producers in the [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2011/11/did-a-yeo-valley-strategy-help-bartle-bogle-hegarty-win-the-guardian-newspaper-account/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>James Murdoch defies his Parliamentary inquisitors &#8211; for now</title>
		<link>http://www.moreaboutadvertising.com/2011/11/james-murdoch-defies-the-parliamentary-inquisitors-for-now/</link>
		<comments>http://www.moreaboutadvertising.com/2011/11/james-murdoch-defies-the-parliamentary-inquisitors-for-now/#comments</comments>
		<pubDate>Thu, 10 Nov 2011 21:54:02 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Colin Myler]]></category>
		<category><![CDATA[James Murdoch]]></category>
		<category><![CDATA[new of the world]]></category>
		<category><![CDATA[news corporation]]></category>
		<category><![CDATA[parliamentary committee]]></category>
		<category><![CDATA[phone hacking scandal]]></category>
		<category><![CDATA[sky news]]></category>
		<category><![CDATA[Sun]]></category>
		<category><![CDATA[Tom Krone]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=29190</guid>
		<description><![CDATA[News Corporation deputy COO James Murdoch did pretty well before his UK Parliamentary Culture, Media and Sport inquisitors today &#8211; rebuffing the testimony of former News of the World editor Colin Myler and former legal manager Tom Krone that he has been lying about his knowledge of widespread wrongdoing at the now-defunct newspaper. In this [...]]]></description>
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		<slash:comments>0</slash:comments>
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