By Stephen Foster on January 15, 2013
Well it has if you think sweet reasonableness packs a punch. Stung by anti-obesity campaigners (like former CPB creative supremo Alex Bogusky) Coca-Cola has launched a TV and online campaign called ‘Coming Together’ trying to show that it’s doing its bit to produce thinner Americans (two thirds of whom are allegedly obese, or about to [...]
Posted in Agencies, Clients, News, PR | Tagged Alex Bogusky, calories, coca-cola, coming together campaign, obesity, sugar
By Stephen Foster on October 12, 2012
Earlier this week we had Alex Bogusky’s anti-sugar diatribe for the CSPI and now indie film maker Ariel Broggi is gaining some traction with this online film claiming that US children now are dying at a younger age than their parents because of sugar-induced obesity, diabetes etc. Which is pretty shocking, even if you’re free [...]
Posted in Agencies, Clients, Creative, News, PR | Tagged Alex Bogusky, Ariel Broggi, coca-cola, gsk, Jonathan Mildenhall, PepsiCo, pfizer, sugar
By Paul Simons on May 23, 2012
I hate to offer a view that is counter to what many people clearly believe but I have been trying (and failing) to understand the metrics behind the Facebook IPO. So I’ll lead with my chin. The IPO offer price was $38 on May 18 (and rose to $42.05) creating a value of $104 billion, [...]
Posted in Clients, Finance, Media, News, Research | Tagged advertising, brand valuation, brandz, Branson, coca-cola, facebook ipo, Gates, Mark Zuckerberg, market cap, mobiles, Paul Simons, Pepsi, revenue, Rosamund Urwin, saatchi, Sculley, Sorrell, Steve Jobs, sugar, Vodafone, wall street
By Angie Dean on January 3, 2011
This is a funny one, French publisher Lagardere announced at the start of the start of December that its global titles were up for sale, deciding instead to concentrate on its publishing business in France. The company, which trades in the UK as Hachette Filipachi, owns Elle, Red, Psychologies, Inside Soap and Sugar, Elle being [...]
Posted in Media, News | Tagged cosmopolitan.good housekeeping, elle, hachette filipachi, hearst, inside soap, lagardere, national magazines, psychologies, red, sugar
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