By Angie Dean on November 29, 2012
Talking of Scandinavia (which we were, Norway anyway) ambitious network M&C Saatchi Worldwide is opening an office in Sweden, its 27th around the world. The new agency will be headed by CEO Bjarte Eide (far right) with co-creative directors Martin Cedergen and Patrick Dry and strategy boss Klara Eide (boss Moray MacLennan is in the [...]
Posted in Agencies, Creative, Finance, News | Tagged Bjarte Eide, m&c saatchi worldwide, Moray MacLennan, norway, scandinavia, stockholm, sweden
By Stephen Foster on November 23, 2012
WPP is planning to merge its Grey and Ogilvy agencies in Sweden: which may be a solution to a local problem or a sign of things to come at the world’s biggest marcoms network. WPP says the merger of the two agencies based in Stockholm is intended to create a bigger shop. “The strengths in [...]
Posted in Agencies, Analysis, Clients, Finance, Media | Tagged ford, general motors, grey, Interpublic, ogilvy, omnicom, publicis groupe, Sir Martin Sorrell, stockholm, sweden, toyota, WPP
By Angie Dean on November 19, 2012
If you want to get noticed, chuck a few cats out of a plane – seemple. That’s what Stockholm agency Akestam Holst has done for venerable Swedish insurer Folksam anyway and so far it’s gathered nearly 500,000 YouTube hits, enraging some cat lovers along the way. I suspect the cats have been shot against a [...]
Posted in Agencies, Clients, Creative, News | Tagged akestam holst, folksam, insurance, peta, skydiving cats, stockholm, sweden
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