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WFA offers new procurement service as its research shows most advertisers are making a hash of it

WFA offers new procurement service as its research shows most advertisers are making a hash of it

By Stephen Foster on July 4, 2012

The World Federation of Advertisers (WFA) is to offer both members and non-members the chance to benchmark their marketing procurement services against some of the world’s biggest advertisers. The aim is to push the value that procurement brings to marketing organisations and provide companies with a way to assess their marketing procurement while also identifying [...]

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Have you ever read a bigger load of self-justifying rubbish? This is the World Federation of Advertisers on procurement

Have you ever read a bigger load of self-justifying rubbish? This is the World Federation of Advertisers on procurement

By Stephen Foster on December 21, 2010

Procurement used to be the prerogative of pimps or procurers, revenue maximisers for prostitutes. Now of course it means the function in client companies of (among many other things) buying marketing services and is probably the main reason why relations between agencies and advertisers have got steadily worse over the past 20 years. No reasonable [...]

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