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	<title>More About Advertising &#187; Steve Jobs biography</title>
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		<title>Even Steve Jobs and TBWA\Chiat\Day got it wrong sometimes &#8211; Apple&#8217;s &#8216;Lemmings&#8217; ad from 1985</title>
		<link>http://www.moreaboutadvertising.com/2011/10/even-steve-jobs-and-tbwachiatday-got-it-wrong-sometimes-apples-lemmings-ad-from-1985/</link>
		<comments>http://www.moreaboutadvertising.com/2011/10/even-steve-jobs-and-tbwachiatday-got-it-wrong-sometimes-apples-lemmings-ad-from-1985/#comments</comments>
		<pubDate>Tue, 25 Oct 2011 09:11:35 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
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		<description><![CDATA[The late Steve Jobs was nearly as interested in advertising as he was in his beloved products and in 1985, the year after Apple&#8217;s triumphant Super Bowl debut with Ridley Scott and Chiat Day&#8217;s &#8217;1984&#8242; launch commercial for the Macintosh, the nascent company struck out completely with another Chiat Day Super Bowl epic, &#8216;Lemmings,&#8217; which [...]]]></description>
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