By Staff on July 18, 2012
New research from the World Federation of Advertisers (WFA) and Warc has highlighted the changes that brands face in dealing with the torrent of data being generated by digital channels. A survey of senior marketers with global or regional responsibilities at major multinational brands found that many fear they will drown in data and as [...]
Posted in Clients, Media, News, Research | Tagged data, digital kpis research, mobile, online, social media, Stephan Loerke, wfa, world federation of advertisers
By Stephen Foster on March 14, 2012
A new survey by the World Federation of Advertisers (WFA) of its members reveals that almost 60 per cent of global marketers are shifting budget to focus on new markets for growth. Nearly 95 per cent think future growth will come from outside the US. Based on 65 responses from marketers representing nearly $40bn in [...]
Posted in News | Tagged best practice, durex, emerging markets, global marketers, global marketing conference, insular us, mobile, new survey, red bull, social marketing, Stephan Loerke, wfa, world federation of advertisiers
By Staff on January 16, 2012
The World Federation of Advertisers (WFA) has released the results of its latest survey into the way that the world’s biggest advertisers organize, budget and remunerate paid search. The first such survey since 2009 indicates that WFA members – half of those surveyed have responsibility for approximate annual digital budgets of nearly $50m – have [...]
Posted in News | Tagged advertiser survey 2011, agency suppliers, centralisation, digital agency networks, digital growth, mobile communications, output based remuneration, search specialists, social media, Stephan Loerke, transparency and clarity, wfa, world federation of advertisers
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