By Stephen Foster on September 5, 2012
The Independent’s i budget-priced 20p UK newspaper is both good (voted newspaper of the year by its peers) and, it seems, commercially successful. Well it’s still here. It’s edited by former Campaign and Ad Age editor Stefano Hatfield (left), previously of News Corporation’s thelondonpaper which lost out in the London freesheet wars to a cheap [...]
Posted in Agencies, Clients, Media, News | Tagged Ad Age, Alexander Lebedev, campaign, i, Linus Karlsson, mccann london, Stefano Hatfield, the indepepndent, the london paper
By Stephen Foster on March 13, 2012
Rupert Murdoch’s new Sunday version of the Sun is selling about 2.7m copies after three weeks, down from week one’s 3.2m but slightly up on week two. Selling at 50p against Trinity’s Mirror’s £1 Sunday Mirror and People obviously helps of course (both the latter have stabilised after dropping 30 per cent or so with [...]
Posted in News | Tagged bartle bogle hegarty, campaign, Chris Blackhurst, Daily Telegraph, guardian, i, Independent, news of the world, people, Rupert Murdoch, Sir Michael Parkinson, Stefano Hatfield, Sun, sun on sunday, sundaymirror, the times, thelondonpaper, three little pigs, uk newspaper sales, X-Factor, Youtube
By Stephen Foster on October 26, 2010
i being Independent Print’s cut-down version of the ailing Independent quality paper, on sale in the UK today for 20p. First reactions to i have been positive, former Sun editor Kelvin McKenzie appearing on the radio this morning to say it’s bright and lively, unlikely its ‘long and boring’ sibling. An old tabloid hand like [...]
Posted in Media, News | Tagged Alexander Lededev, beattie mcguinness bungay, i, independent print, Simon Kelner, Stefano Hatfield
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