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Paul Simons on starting an ad agency: how much market share do you need to be be successful?

Paul Simons on starting an ad agency: how much market share do you need to be be successful?

By Staff on April 4, 2012

This is the first of a number of excerpts adapted from Paul Simons’ book Day 1 to Day 2555 (or 7 years in the life of an advertising agency) which explains that, although starting an agency is as much an art as a science, it is possible for science (in this instance maths) to play [...]

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