By Stephen Foster on March 15, 2012
Years ago Fuji’s unofficial mission statement was ‘Kill Kodak,’ something it and digital large succeeded in doing. German sports apparel maker Adidas must feel much the same about Nike, the rival that regularly undermines its tier one sponsorship of the football World Cup by blasting it with ambush advertising. So Adidas is conducting a beauty [...]
Posted in Agencies, Clients, Creative, News | Tagged 2014 world cup, Adi Dassler, adidas, agency pitch, Andre Laurentino, bbh, brazil, brazil x brazil, creature, David Beckham, f/nazca saatchi & saatchi, mother, nike, Rudolf Dassler, seattle, sid lee, star wars, tbwa chiat day, Wayne Rooney, wieden+kennedy amsterdam, write the future ad
By Stephen Foster on February 28, 2012
Mio Energy is one of the most eagerly-awaited of Kraft’s growing hand of new products, one designed to take on all-conquering Red Bull and, maybe, turn its new snacks company into a rival to snacks and beverage combo PepsiCo. This is the launch campaign from Taxi New York, treading on Star Wars territory like so [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged animation wizards, energy additive, foods and snacks, Irene Rosenfeld, Kraft, mio energy, pysop, star wars, taxi new york, Tony Vernon, WPP
By Angie Dean on February 2, 2012
Volkswagen won a large share of the plaudits in last year’s Super Bowl ad fest with its ‘The Force’ ad for Passat from Deutsch featuring a precocious Darth Vader. This year for the new Beetle it’s brought back the dog (‘Bolt’ apparently) who appears to be the star of the spot until it mysteriously switches [...]
Posted in Agencies, Clients, Creative, News | Tagged 2012 super bowl ad, Bolt the dog, cantina scene, darth vader, deutsch, new beetle, passat, star wars, the force, volksagen, vw
By Angie Dean on January 30, 2012
Last year WPP persuaded Vodafone to carry out a WPP-only pitch for its £47m UK account and the lucky winner was RKCR/Y&R. This is its first ad for Vodafone’s Red Box which allows you to transfer numbers and content to your new phone in-store. So did the boys and girls from Greater London House (now [...]
Posted in Agencies, Clients, Creative, News | Tagged debut campaign, greater london house, jedi master yoda, rkcr/y&r, star wars, Vodafone, wpp agency pitch
By Angie Dean on July 4, 2011
Alas it’s gone, YouTube has pulled the Greenpeace ‘Little Darth Vader’ spoof commercial that spearheaded the environmental group’s assault on giant carmaker Volkswagen for allegedly trying to block emissions legislation. Lucasfilm, headed by Star Wars producer George Lucas, is claiming copyright infringement, which I suppose it is. Lucasfilm, presumably, was also paid shedloads of money [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged banned film, copyright infringement, deutsch, emissions legislation block, George Lucas, Greenpeace, little Darth Vader, lucasfilm, nein!, spoof ad, star wars, volkwagen, vw, wolfsburg, Youtube
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